This is a comprehensive guide to learn how to create a blog in all the ways you can count on at this time.
In this guide you will learn about:
- How to create a professional blog.
- Advantages and disadvantages of each method.
- Tips for building a great blog.
- And more!
If you want to build a professional blog, you will benefit greatly from the information in this guide… Read on.
What is the importance of building a blog
Owning a marketing channel and effective communication with users is one of the marketing challenges at the present time, and in order to do so, you must own an electronic blog to be the front of your online business, and you can control it 100% unlike social media platforms.
In addition to learning content writing strategies, and SEO, so you can pass on all the information your blog visitors want to know about the topics you're interested in writing about.
Read also : 19 of the best ways to make money online fast( make a fortune in 2022 )
Here is a deeper explanation of the importance of having a blog:
1. A marketing channel that is entirely yours and under your management
Social networking sites are one of the e-marketing channels that enable you to communicate with your target audience, but the problem with these marketing channels is that they are not completely owned by you, and this means that you are not in control of the settings and format of that channel.
And therefore you are forced to all the urgent updates on those channels, even if those updates you are not satisfied with, for that you must have a marketing channel owned by you and you can control it completely, and this is what allows you to have a blog.
Here's a story that confirms what I'm trying to explain to you.
On October 4 of this year (2021), social media platforms (Facebook, Instagram, WhatsApp) were subjected to a glitch that made these sites down for 6 hours, which means that all your marketing efforts through those sites are exposed at any moment to being lost due to a technical malfunction. You cannot control it.
On the contrary, you know all of your blog’s malfunctions because you are the one who created that blog, and therefore fewer technical malfunctions, and the time to fix these malfunctions is also less.
2. Reduce advertising cost
The second most important reason for you to have a blog is that by continuing to publish content that your target audience is interested in in that blog, and improving the visibility of your blog in search engines, you can appear unpaid (Organic) in the first results of search engines, the most famous of which is Google.
Thus, being in the first choices in front of the eyes of your target audience, and this means reducing the cost that you pay in advertising, and even the appearance of your content for a longer period for free.
3. Content is king
Ads are getting more expensive day by day, and this is due to the increase in the number of advertisers, competition and many other things, and although the cost of ads has become exorbitant, the efficiency of converting ads into visitors and customers ready to buy is decreasing day by day.
This has many reasons, including that the audience of the sector you are targeting is exposed to many and many marketing messages from your competitors.
so, what's the solution?
Communication, which is the password in modern marketing, and you can do this through content marketing, which makes you able to build a relationship of trust between you and your audience, and the reason is that you always provide them with tips and content that helps them solve their problems using your products or your experience.
This is unlike marketing through advertising only, which always makes you at the mercy of paid marketing channels, in addition to the difficulty of maintaining your current customer and building trust and a long-term relationship between you and him.
In order to do this efficiently, you must have an effective content marketing plan, as well as a marketing channel that you own (blog).
But what are the ways to create an electronic blog? This is what I will explain to you in the next lines.
The most important ways to create a blog
There are many ways that you can create a professional blog, in the next lines I will list them for you, in addition to explaining the advantages and disadvantages of each method, and you have to choose the choice and method that is most appropriate for you.
1. Create a blog through special programming
All you have to do here is define the idea and purpose of your blog, the visualization and final form that you want the blog to come out with, and the features and features you want in your blog, then contact the programming company and explain that.
The next step is to choose a domain name that expresses the idea of your blog, host websites that suit your needs and the number of visitors you are looking forward to in your plan, explain all of this in the terms of the contract with the programming company, and wait and follow up with the programming team until the blog’s delivery date.
Advantages of creating a blog through a programming company:
- An interface designed just for you.
- You have complete control over the blog.
- Possibility to delete or add new properties.
- Blog with a high level of security.
- Appear better in search engines.
Disadvantages of creating a blog through a programming company:
- Expensive private programming costs.
- The blog creation process takes longer.
2. Create a blog based on the Content Management System
Building a blog through a content management system is the most popular and easiest practical way to create a blog, all you have to do in the beginning is to choose the content management system that you think is most suitable for you.
There are many systems, including:
- WordPress (org)
The next step is to download the system you want from its official website, and then install it on your hosting.
You can use one of the WordPress-enabled web hosts, and all you have to do after that is log in to the hosting control panel, and inside the control panel you will find Scripts ready to be installed Including WordPress, for example.
You can choose the CMS version you want to download (preferably the latest version), then choose the site you want to install the CMS on (if you own more than one site), choose the link, preferably HTTPS, then complete the required data and press install.
You only have a few simple things left, including changing the system template, choosing the WordPress theme that you see ideal for you, and installing the most important WordPress plugins, such as:
- Elementor: that enables you to design the website easily.
- Contact Form 7: You can easily add a Contact Us form to your website.
- Yoast SEO: Enables you to ensure that your content is compatible with seo.
- WP Super Cache: Make browsing the site faster.
It is so easy to have a blog compatible with search engines and through which you can share your ideas and blog without complication!.
Advantages of creating a blog through a content management system:
- You do not need programming experience.
- Easy to use and modify.
- You can install the site in 5 minutes.
- Compatible with search engines.
Disadvantages of creating a blog through a content management system:
- You must update frequently to avoid security risks.
- The site cannot be completely modified and controlled.
- Relying heavily on plugins.
Read also:SEO (Your Guide to Getting the First Result)
3. Create a blog through Software as service
With SaaS Software as a Service you can create a blog without programming experience, hosting or even a paid domain name for your website.
All you have to do is choose the site that you think offers you the features and tools you need to create the blog you want.
Note: The sites that provide integrated software service are sites that provide an integrated service to create a website or blog. They provide you with everything you need in one place:
- Buy a domain name through them.
- Provides hosting for your blog.
- A tool to build your blog easily.
- It provides all the features and features that you can activate in your blog with a few clicks.
There are many sites that provide software as a service, the most famous of which are:
- Wix website.
- WordPress.com website.
After choosing the site you prefer, all you have to do is sign up for the site via your email.
The next step is to create the blog yourself, and the shape that you prefer the blog to be, or to choose the blog classification yourself, then choose the appropriate template for you, and modify it through a simple and easy-to-use control panel.
(There are sites that make choices and create the site for you, after you answer some questions about your business).
Advantages of creating a blog through SaaS:
- You do not need programming experience.
- There are many plans and there is a free plan.
- Many choices of template templates.
- Compliant with SEO standards.
Disadvantages of creating a blog through SaaS:
- You do not own the site.
- You cannot transfer your location data.
- Statistics and tracking needs a paid plan.
- Space and extras need more money.
- Limited properties.
Read also:How to create a site to evaluate products and how to make money from it
4. Host and share digital content
If you want to share content about your own experiences, or about information you want to share with your followers, and not continuously, you can do so easily through content hosting sites such as: Medium, and there is also the famous Linkedin site, in addition to Wattpad.
All you have to do is sign up for the site, and then start sharing the content you want to write about online.
Advantages of this method:
- You do not need to create a blog.
- No experience required (sites are easy to use).
- There are performance indicators and statistics.
Disadvantages of this method:
- There are not enough stats like Google Analytics stats.
- You do not have complete control like you control your site.
- Not optimized for professional SEO.
What is the most suitable choice for you?
We've shown you all the ways you can create a blog and share your digital content, and the pros and cons of each method.
But for us at Seo7u, the most suitable professional choice for creating a blog is the Blogger, as it offers you many features that enable you to share content professionally and complies with the standards of search engines.
Read also:7 free ways to get thousands of visitors to your blog
Important tips for creating a successful blog
1. Make sure your blog has a clear niche
Specializing (Niche) in a specific field that makes you become a pioneer in that field, in addition to the fact that search engines, the most famous of which is Google, prefer blogs that have a specialization, as opposed to general blogs that talk about all topics.
The only solution for you to write about many topics in different disciplines is to create an electronic newspaper, specialization is the beginning of your path to success.
2. Promote and market content on social media platforms
All blogs and content creators are only interested in creating content, and this is wrong. You should also share and promote that content online by publishing it on social media platforms, collaborating with other sites, and making a complete plan for promoting and sharing the content to ensure that it reaches your target audience.
3 . Make sure your content complies with SEO standards
Good content that does not take into account the standards and algorithms of search engines that you cannot see in the results and first pages during the search, take care of creating good content while maintaining the standards of SEO.
Read also:The best SEO tools (it will make a big difference to the success of your site)
4. Make sure the blog is mobile responsive and browsing fast
Most of your website visitors are now from mobile, this means that in 2022 AD your website cannot be unresponsive to mobile visitors, this will make your visitors experience bad, in addition to it will waste your efforts and reduce the chance of your appearance on the first pages of search engines.
It is also not possible for the blog to be slow browsing the content inside it, you must make sure that all the pages of the blog are fast browsing, so that your visitors do not have difficulty browsing and thus end up leaving the blog.
5. Publish high-quality content that will benefit your visitors
Creating digital content is a process that is not as simple as it seems. It needs to know how to understand the target audience, develop a plan for the topics they are interested in, and then produce and manufacture content in a way that provides benefit to the audience and makes it read to the end.
In fact, creating high-quality content for your blog is the key to its primary success, which you must give all the time, effort and investment possible. Here are some sub-points that may help you produce high-quality content for your blog:
From the start, choose a field that you really care about and have a build-up of knowledge and culture around it.
Never copy content from others, and never reformulate topics from other blogs.
Do extensive research and understand the idea well before you start writing about it, so you will produce higher quality articles.
Hire professional writers to help you produce good content.
Constantly update old content to raise its quality and make it fresh for the reader.
That was all the info on how to set up a blog. I hope the article provided you with the benefit you were waiting for. And I want to know from you:
What is the most appropriate way for you to create your own blog? Do you prefer proprietary programming or content management systems? I would like to know your answer by leaving a comment below the article.