In fact, visitors to free search engines are the best types of website visitors, because the relationship between this type of visitors and the popularity of the site is a direct relationship, in other words, the more visitors to your site that access it through search engines for free, the more famous it will be.
There are other ways to attract visitors to sites, but they are not as important as the visitors of the organic search engines. Most of these methods are helpful factors to increase the number of visitors in general, but the preferred (and profitable) visitor to sites is the search engine visitor who comes to your site naturally.
In this article, we introduce you to free search engine visitors and the easiest ways to get them for your website or online store.
Who are the visitors of the free search engines?
Organic traffic is visitors who come to your site through search engines naturally, and they belong to the category of free traffic, also called organic traffic.
The importance of visitors to free search engines lies in their voluntarily visiting your site without motivation or invitation. As with other means, they are visitors interested in seeing the content you publish on your site or want to buy services and products from your online store.
The most important search engines that website owners aim to get visitors through:
There are other search engines, but they are less popular than the previous ones. In general, website owners aim to get visitors from the search engines Google and Bing, while other search engines differ in their importance from one website owner to another.
Advantages of free search engine visitors
1. You can get visitors to your website for free
Cost is a very important factor in the field of websites. Any website owner already has several aspects that require monthly payments of money, such as the rent for hosting the website, book salaries, and expenses for managing social media pages, all of these costs constitute financial burdens on website owners.
In other words, getting anything free in this field is a valuable gain. How about visitors who represent the main nerve to make profits?
2. Increase your website earnings
Site owners rely on several ways to profit from their sites, such as displaying ads or subscribing to the affiliate marketing program, any way to profit from sites depends mainly on visitors, their number and diversity.
For sites, a larger number of visitors may mean more views of ads if they depend on the ad profit-for-impression system, but if they depend on profit for clicks, the more visitors the more clicks in most cases.
Finally, for electronic stores, the increase in the number of visitors leads to an increase in the sales volume of these stores. The visitor to the free search engines arrived at your store because he is looking for a product he would like to buy, and therefore the likelihood of him buying this product from your store is often high.
As a new site owner, you will have to compete with sites that contain more content, have a larger marketing budget, and much more. A large part of the ability to compete is related to studying competitors and their advantages and superiority in them.
New sites may struggle to compete with older sites in terms of popularity and exclusive content, although this is different for getting visitors to organic search engines as this aspect of competition is very much effort and planning.
For example, using long keywords well helps your site to rank high in search results, you may not believe this, but search engines care more about the benefit that your site provides than its popularity.
One of the most important benefits of visitors to free search engines compared to visitors to paid search engines is the amount of credibility they add to the sites, the presence of a large number of visitors on a particular site means that this site offers distinctive content or at least useful to them.
Any site owner who promotes his site as a distinguished site in his field and provides useful and sometimes exclusive content. As a visitor, you may not be convinced of the uniqueness of this site based on the advertisements that appear to you about it, and you may even ignore them at times, but what may prompt you to visit this site is its presence in the first search engine results.
Read also : How do search engines work ?
5. Visitors to free search engines will indirectly market to your site
Visitors to the free search engines will not only visit your site when they like it, but will work to promote it among their friends and acquaintances.
Do you remember when you read a useful article on a blog and then posted it on a social media platform and invite your friends to read it? Well, I participated in the marketing of this site on this platform and did a favor to its owner.
Disadvantages of free search engine visitors
1. They are not easily obtained
Compared to the process of getting paid search engine visitors, getting visitors to organic search engines can be difficult. You need to take several steps in order to be able to attract these visitors to your site.
For example, you will need to target certain keywords to be the focus of the content you publish, even if they are strange or linguistically inaccurate. You will also enter into competition with sites older than you in the field of your site, which is a fierce competition and success in it is difficult.
2. Maintaining organic search engine visitors is a stressful process
There are a few factors that make maintaining the number of visitors you get from organic search engines difficult such as:
Updates to search engines' algorithms for the order in which sites appear in their results.
Visitor behaviors that change periodically.
Fierce competition with bigger and older sites.
The need to make some technical updates to attract visitors from free search engines from time to time.
The above factors mainly burden new website owners, but they remain a concern for all website owners alike.
3. There is no one-size-fits-all way to attract visitors to the free search engines.
There are a number of steps and ways that succeed in attracting free search engine visitors to sites, although there is no clear and explicit path that a particular site owner can take.
New site owners will have to try all the known methods and methods to attract visitors to the free search engines, some of these methods may work for them greatly while others may not lead to the desired results.
Attracting visitors to the free search engines depends largely on the method of trial and error, which is a cumbersome method and requires a lot of patience.
What are paid search engine visitors?
Although we are dedicating our article here to the visitors of organic search engines, but we have to address the visitors of paid search engines to try to separate them and explain the difference.
Paid search engine visitors are the visitors that you get through paid search engine marketing, this is done by relying on Pay per clicks advertising service provided by most search engines.
Some owners of popular websites and online stores rely on pay-per-clicks almost always.
The site owner pays for the appearance of his site in the first search results when the visitor searches for a specific content or product. This service works in an advertising framework, that is, it is an advertising campaign with specific targets and duration.
Advantages of paid search engine visitors
1. You can get them easily and quickly
Getting visitors to the free search engines is a long process that requires you to take a large number of steps. As for the visitors of paid search engines, getting them is almost instantaneous.
The owner of the site creates an advertising campaign and targets a specific category of visitors, and begins to get them as soon as the campaign is approved by Google.
Of course, the campaign creation process requires some knowledge of the field of online advertising, although this process is easy if you compare it to the steps that website owners must take to get visitors to the organic search engines.
2. High quality visitors
Visitors to paid search engines are the visitors that you choose their categories and interest in yourself, in other words, when you run an advertising campaign to get this type of visitors, you can choose the best visitor to your site in terms of interaction and return on investment.
High-quality visitors are what any site owner is looking for, for content sites they are visitors who browse the site and interact with the ads that appear on it, and for online stores are the visitors who are likely to buy products.
Search engines guarantee you to get the right number of visitors for the amount you pay to get them, knowing that these engines don't guarantee that the visitor will perform the action you want (this is your job) but they send to your site the best visitors who match your targets.
Visitors to free search engines have many benefits, but a large percentage of them may not be suitable for your site and sometimes reach it by mistake. This does not happen with paid search engine visitors, because attracting them to sites is based on specific factors and through accurate algorithms.
3. Flexible targeting options
Suppose you are the owner of an online store that sells electronic devices and you are looking for visitors who are interested in purchasing these products, you can run an advertising campaign on the appropriate search engine for you and target visitors who search for the products you sell.
You can apply more than one targeting within the campaign to get specific visitors. In the previous example, you can target visitors who are looking for a specific electronic device and usually buy from online stores.
Search engines use the information they know about visitors in order to devise advanced targeting options that fit the goals of the sites.
Disadvantages of paid search engine visitors
Getting paid search engine visitors may not be expensive at all, but there are factors that increase its cost significantly.
Some of the most important factors that affect the cost of getting paid search engine visitors:
The duration of the advertising campaign.
The country of the intended visitors.
The search engine you want to get visitors through.
As a site owner, you may sometimes have to carry out an advertising campaign to get visitors to paid search engines, and this will not cost much, but if you want to rely on this method to get visitors for a long time, you will have to pay huge amounts.
Read also : How do people use search engines?
2. Obtaining them may require having some skills
The benefit of visitors to paid search engines is directly proportional to the experience in the field of advertising on the Internet.
Search engines provide various options to get their paid visitors, you need to understand all these options if you want to get the right visitors for your site and your goals.
Understanding these options is simple and search engines provide some means and tools to explain how to use them, but understanding alone is not useful, understanding these options only will not enable you to get the best visitors to your site.
You need to integrate what you understand about the options offered by these engines with your site and its goals in order to get the right visitors for it.
3. It cannot be relied upon as the sole and permanent visitor source
Unlike visitors from free search engines, reliance on paid visitors is often temporary for small and medium sites.
Large sites and huge online stores can afford the cost of advertising on search engines for a long time or permanently, however, these sites cannot rely on paid search engines visitors as the only source of visitors.
Getting free search engine visitors is the natural path for any website, and it can also be relied upon as a key success indicator for any website. Getting your website to a large number of free search engines visitors means that your website is growing and thriving naturally.
How do you get free search engine visitors?
Getting visitors to the free search engines is not easy, but it is not very difficult either.
In this part of the article, we introduce you to the most important ways in which you can get visitors to organic search engines easily.
1. Define your target audience and create content that suits them
Your target audience is who you want to visit your site, which is the main reason for creating it and a key factor in the process of determining its content. You are supposed to define your target audience before you create your site or in the early stages of launching it.
Website content whose primary role is to attract the target audience, and therefore this content must provide the value that this audience is looking for.
Some new website owners neglect to focus on a specific audience (or a specific segment of it) while creating the content of their sites, so you find an article about technology, another about games, and a third about money without a thread or even a tab.
Diversity of content is useful, of course, but it must be done with prior planning and an understandable organization. The content and audience equation is very simple; The audience interested in economic content is interested in news related to it, and so on with the rest of the interests and audience segments.
Of course, the process of creating your content specialized in a particular field should not be done randomly, in other words, the audience of technical content is not looking for any technical content, but rather looking for specific topics that you must discover and create content about.
Knowing what content your audience is searching for is done using certain tools that we will discuss in the next point about keywords.
2. Use keyword selectors to help you create content
Creating the content of your site without using keywords can be likened to driving a car with your eyes closed. Without exaggeration, the content that you add on your site will have no value without targeting specific keywords and adding them to it.
There are several tools through which you can find out the appropriate keywords for your site and create content that revolves around it. Do not worry, most of the powerful tools in this field allow you to use them for free, but if you want more features, you will need to subscribe to their paid plans.
Google Keyword Planner (You need to create an ad account to use it).
The optimal use of the previous tools is to search for words that have a high search rate and belong to the domain of your site and create content about them. Make sure that your use of these words is in a sound linguistic and cognitive framework and do not add them in a way that disturbs the visitor.
Keyword tools are a reliable compass that enables you to choose topics that your visitors are looking for and interested in.
3. Create your own unique content
I remember a few years ago visiting that technical site, which created a special article explaining some technical terms in a simple way, what this site provided me at that time was unique and I did not find it in any other technical site with the same ease and organization.
Attracting visitors from the free search engines to your site becomes easier if the latter contains a unique and exclusive attraction. The attraction may be content that you feature, a tool to help the visitor perform a certain task, or even a small brochure that you have written for the purpose of spreading a certain idea.
For example, economic content sites contain several tools that the visitor can benefit from while he is on the site. These tools may be as simple as currency quote tools or as complex as loan interest calculator tools.
Make sure your site has an exclusive feature (if possible) that benefits visitors.
The more unique the site's content, the more preferred it is for search engines and the way they arrange the results that appear to visitors. Renewing the content is an important factor as well. Adding new content to the site periodically is important for search engines.
4. Website loading speed
The faster your site loads, the easier it will be to browse and provide a good user experience for visitors. Also, loading speed is an important factor to reduce the bounce rate, which is a factor that measures the percentage of visitors staying on the site and browsing.
Make sure to constantly increase the loading speed of your site and pages. The ideal site loading speed recommended by experts and preferred by search engines is from 2 to 3 seconds for most sites.
There are a large number of global tools that help you know the speed of your site and guide you on ways to improve it such as:
Use one of the above tools to see how fast your site loads and what factors contribute to improving it.
Important note: Regarding the download speed of e-stores, the latest statistics indicate that the optimal number for the speed of their download is only two seconds. The same statistics indicate that increasing the duration increases the likelihood of the visitor leaving the store.
In this article, we tried to provide you with all the information that enables you to get visitors to free search engines. Getting this kind of visitors requires a great deal of commitment and effort, which will reap profits and fame for your site.
Do you have a website or online store? Share with us in the comments the methods you use to get visitors to organic search engines.