I remember very well the confusion of many years ago when I was still groping in writing and didn't know anything about anything - now I know a few things about some things - and I wanted to understand the difference between Content Writing and Copywriting.
I was frustrated at the time and almost left the entire field, because when I tried to search I did not find a clear answer and did not understand the difference between the two terms, but fortunately I continued and did not leave the field, otherwise of course I would not have written this article now.
For a long time I did not know the exact difference between them, but after several projects I was able to accurately understand the difference between them, so I will save this period for you, and tell you in this article the seven differences that you should know between Content Writing and Copywriting.
what are you waiting for? Start reading right away.
The difference between Content Writing and Copywriting
You'll find these two terms content writing and copywriting often found on the Internet and are often associated with freelancing, digital marketing, and content marketing.
You might think at first that they are the same or a little alike, but that is not true. Yes, they are the same in that they are two types of writing, but other than that they are very different.
I will now present 7 points that will show you the difference between Content Writing and Copywriting:
The first difference: Purpose
Content writing and copywriting are different in terms of their goals.
Copywriting is always about persuasion, you are trying to convince the customer to take the next step, to buy your product or sign up for your service or something else.
While Content Writing focuses more on education, influence, entertainment and other purposes, for example in this article I provide all the information about the difference between Content Writing and Copywriting, so the article is a form of content writing.
Read also: Content is king (is that still true today?)
The second difference: the length of the content
The second difference between Content Writing and Copywriting is that the content in Content Writing is usually a bit long, while in Copywriting the content is very short, concise, and intense.
This is normal due to the great difference in their purpose and form, as we will discuss in the next point of the differences.
The third difference: the content form
You will find that the content forms of Content Writing are a bit long, such as: articles, e-books, podcasts, YouTube clips...etc.
While copywriting content forms are short like search engine ads, SMS messages, landing pages content, social media ads...etc.
Fourth difference: Strategy
The fourth and very big difference between Content Writing and Copywriting is the strategy for each of them throughout the marketing process.
The strategy of using Content Writing is often a bit long-term, as content writing creates and promotes branding in addition to communicating with customers and creating a close relationship between them and the brand.
Whereas, copywriting focuses on quick results in getting sales and new subscribers.
As soon as the advertising process stops, the flow of sales and subscribers stops, just as it happens with social media ads, while Content Writing is similar - and it is related - to SEO in that its results take time to appear, but it is also more sustainable.
Fifth difference: SEO
There is a big difference between the two fields in the use of search engine optimization, while in copywriting the use of SEO is in addition, and the distinguished copywriters are the ones who are good at exploiting SEO.
However, the use of SEO is necessary in Content Writing and without it you will fail to achieve the growth and spread that you hope for, so you usually find that content writers are more knowledgeable, experienced and skilled in SEO.
Sixth difference: Direction
Direction is very used in all creative fields and has several meanings depending on the intended field, but when we talk about writing, direction means the direction of speech in the text.
And you'll notice when reading the Copies or cutting the marketing ads that the text is one-direction, as it focuses only on persuading you to buy in the end, that is, it takes you in one direction, which is the purchase.
While in content writing, you will find that the text with Multi-Direction is as if you are having a random and complex conversation with a friend of yours, and you will see this in the content forms of Content Writing such as articles, books, etc.
Seventh Team: Goal
The final difference between Content Writing and Copywriting is the goal, which I believe after reading the article you will be able to discover for yourself.
The goal of Content Writing is to gain engagement and exposure, gain the trust and loyalty of potential customers and make them loyal to your brand.
While the main and only goal of copywriting is to be able to generate sales and subscriptions for your brand and thus increase profits.
The difference between a Content Writer and a Copywriter?
I think after reaching this point, you will be able to differentiate well between a content writer and a copywriter, and know the specific role of each.
The Content Writer is responsible for long-term brand content, publishing various forms of content that educate and entertain visitors and readers through a long-term strategy.
Whereas, a copywriter is responsible for conversions, converting visitors into leads and leads into buyers and sales through a short-term strategy.
Also, a copywriting writer writes the content of the promotional landing pages, or the content of the main pages of sites that sell services or products.
Every business needs both all the time, so you find that they work in tandem with each other in companies and organizations.
Working in the fields of Content Writing and Copywriting
I am always asked which is better to work in Content Writing or in Copywriting, and my response is always “It depends on you.”
Yes, you are the only one who can determine this. Do you like to search for information, arrange it and condense it in social media posts, articles or video scripts? Or do you love persuading people to buy a product through your writing?
It depends on your personality and mentality and the things that appeal to you.
As for choosing in terms of material and which is more profitable, copywriting is usually more profitable because it is directly responsible for making profits.
But if you can develop yourself and develop your skills, then as a content writer you can make more income than the average copywriting.
I would advise you in general not to focus and choose only on the basis of money and income, but more according to what you like, because if you excel and excel in your field, the money will come to you sooner or later.
Frequently asked questions about the difference between Content Writing and Copywriting
1. What is Content Writing?
Content writing is the long-term process of promoting a brand by providing content - usually long - aimed at educating and entertaining followers.
It is usually part of a long-term strategy to create close relationships between the customer and the brand through several forms of content.
2. What is Copywriting?
Copywriting or copywriting is simply the process of writing advertisements in various forms in order to convince customers to buy products or services.
Or even working to convert visitors who enter your site or see your ads into potential customers who may buy from you in the future.
3. What is the difference between Content Writing and Copywriting?
Content writing and copywriting are two fields that are slightly similar, but differ in their essence depending on:
To know these differences and differences in detail, review the article.
4. What is the difference between a Content Writer and a Copywriter?
The content writer is responsible for promoting the brand through the forms of content he writes, which influence visitors through education or entertainment.
As for the copywriter, he is responsible for bringing money to the business, he is responsible for persuading customers to buy the service or product or converting visitors into potential customers.
5. Which field is more profitable, Content Writing or Copywriting?
Although copywriting is usually the most profitable field, people in it earn more than the average content writer.
However, this is not a rule, as a content writer can earn many times more than these writers, it depends on the skills and your ability to benefit the business you work for.
My advice to you is to focus more on developing your skills, understanding and excel in your field than thinking about which field is more profitable.
6. Do I work in the field of content writing or in the field of copywriting?
It depends on your inclinations and your attraction to either field, your passion for writing, your mentality and your personality will largely determine the answer to this question.
In general, if you love learning and passing on the knowledge you gain to others, you will usually be more inclined towards Content Writing.
If you are more inclined to try to persuade others to buy products and services, you may be more inclined to work in the field of copywriting.
7. How do I determine if I will succeed as a Content Writer or as a Copywriter?
Neither you nor I can answer this question, the only way to know if you will succeed as a content writer or copywriter is to get started in one of the two areas and give it a try.
Today, you can enroll in a training program for a company or volunteer at a site or organization, or you can even write and ask your friends and family what they think.
It is very important to know the difference between Content Writing and Copywriting, as although they look alike, they are very different.
In this article, I focused on the seven differences between the two domains in terms of purpose, content length, content format, strategy, SEO, direction and goal.
I hope the article has been useful to you and helped you decide which one is the right field for you, and if you have any questions, I encourage you to ask them in the comments below.