Wednesday, August 31, 2022

How to create a successful and profitable application in 10 practical steps

 

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Creating an electronic application is one of the most important ways of making money from the Internet in the current period. Everyone depends on applications in various areas of life, such as social communication, entertainment, money transfer, and others.


Also, the use of applications is no longer limited to technology experts only, but that there are millions of people who depend on applications in their daily lives without having great or even medium technical knowledge, and without the need to own expensive smartphones.


In 2020, the profits of applications reached about 582 billion dollars, if anything indicates that the application market is a successful and profitable market.


Perhaps now you think that entering this field is limited to large companies, and this is not true. In this article, we explain to you in detail the steps to create an application for smartphones through which you can make thousands of dollars and more.

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Wednesday, August 24, 2022

Free search engine visitors (what they are and how to get them)

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 In fact, visitors to free search engines are the best types of website visitors, because the relationship between this type of visitors and the popularity of the site is a direct relationship, in other words, the more visitors to your site that access it through search engines for free, the more famous it will be.


There are other ways to attract visitors to sites, but they are not as important as the visitors of the organic search engines. Most of these methods are helpful factors to increase the number of visitors in general, but the preferred (and profitable) visitor to sites is the search engine visitor who comes to your site naturally.

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Friday, August 19, 2022

What is the difference between Content Writing and Copywriting (7 Different Differences)

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 I remember very well the confusion of many years ago when I was still groping in writing and didn't know anything about anything - now I know a few things about some things - and I wanted to understand the difference between Content Writing and Copywriting.


I was frustrated at the time and almost left the entire field, because when I tried to search I did not find a clear answer and did not understand the difference between the two terms, but fortunately I continued and did not leave the field, otherwise of course I would not have written this article now.


For a long time I did not know the exact difference between them, but after several projects I was able to accurately understand the difference between them, so I will save this period for you, and tell you in this article the seven differences that you should know between Content Writing and Copywriting.


what are you waiting for? Start reading right away.


The difference between Content Writing and Copywriting

You'll find these two terms content writing and copywriting often found on the Internet and are often associated with freelancing, digital marketing, and content marketing.


You might think at first that they are the same or a little alike, but that is not true. Yes, they are the same in that they are two types of writing, but other than that they are very different.


I will now present 7 points that will show you the difference between Content Writing and Copywriting:


The first difference: Purpose

Content writing and copywriting are different in terms of their goals.


Copywriting is always about persuasion, you are trying to convince the customer to take the next step, to buy your product or sign up for your service or something else.


While Content Writing focuses more on education, influence, entertainment and other purposes, for example in this article I provide all the information about the difference between Content Writing and Copywriting, so the article is a form of content writing.


Read also: Content is king (is that still true today?)


The second difference: the length of the content

The second difference between Content Writing and Copywriting is that the content in Content Writing is usually a bit long, while in Copywriting the content is very short, concise, and intense.


This is normal due to the great difference in their purpose and form, as we will discuss in the next point of the differences.


The third difference: the content form

You will find that the content forms of Content Writing are a bit long, such as: articles, e-books, podcasts, YouTube clips...etc.


While copywriting content forms are short like search engine ads, SMS messages, landing pages content, social media ads...etc.


Fourth difference: Strategy

The fourth and very big difference between Content Writing and Copywriting is the strategy for each of them throughout the marketing process.


The strategy of using Content Writing is often a bit long-term, as content writing creates and promotes branding in addition to communicating with customers and creating a close relationship between them and the brand.


Whereas, copywriting focuses on quick results in getting sales and new subscribers.


As soon as the advertising process stops, the flow of sales and subscribers stops, just as it happens with social media ads, while Content Writing is similar - and it is related - to SEO in that its results take time to appear, but it is also more sustainable.


Fifth difference: SEO

There is a big difference between the two fields in the use of search engine optimization, while in copywriting the use of SEO is in addition, and the distinguished copywriters are the ones who are good at exploiting SEO.


However, the use of SEO is necessary in Content Writing and without it you will fail to achieve the growth and spread that you hope for, so you usually find that content writers are more knowledgeable, experienced and skilled in SEO.


Sixth difference: Direction

 Direction is very used in all creative fields and has several meanings depending on the intended field, but when we talk about writing, direction means the direction of speech in the text.


And you'll notice when reading the Copies or cutting the marketing ads that the text is one-direction, as it focuses only on persuading you to buy in the end, that is, it takes you in one direction, which is the purchase.


While in content writing, you will find that the text with Multi-Direction is as if you are having a random and complex conversation with a friend of yours, and you will see this in the content forms of Content Writing such as articles, books, etc.


Seventh Team: Goal

The final difference between Content Writing and Copywriting is the goal, which I believe after reading the article you will be able to discover for yourself.


The goal of Content Writing is to gain engagement and exposure, gain the trust and loyalty of potential customers and make them loyal to your brand.


While the main and only goal of copywriting is to be able to generate sales and subscriptions for your brand and thus increase profits.


Read also: Best Sites for making money from writing(12 Sites Paying in Dollars)


The difference between a Content Writer and a Copywriter?

I think after reaching this point, you will be able to differentiate well between a content writer and a copywriter, and know the specific role of each.


The Content Writer is responsible for long-term brand content, publishing various forms of content that educate and entertain visitors and readers through a long-term strategy.


Whereas, a copywriter is responsible for conversions, converting visitors into leads and leads into buyers and sales through a short-term strategy.

Also, a copywriting writer writes the content of the promotional landing pages, or the content of the main pages of sites that sell services or products.


Every business needs both all the time, so you find that they work in tandem with each other in companies and organizations.


Working in the fields of Content Writing and Copywriting

I am always asked which is better to work in Content Writing or in Copywriting, and my response is always “It depends on you.”


Yes, you are the only one who can determine this. Do you like to search for information, arrange it and condense it in social media posts, articles or video scripts? Or do you love persuading people to buy a product through your writing?


It depends on your personality and mentality and the things that appeal to you.


As for choosing in terms of material and which is more profitable, copywriting is usually more profitable because it is directly responsible for making profits.


But if you can develop yourself and develop your skills, then as a content writer you can make more income than the average copywriting.


I would advise you in general not to focus and choose only on the basis of money and income, but more according to what you like, because if you excel and excel in your field, the money will come to you sooner or later.


Frequently asked questions about the difference between Content Writing and Copywriting

1. What is Content Writing?

Content writing is the long-term process of promoting a brand by providing content - usually long - aimed at educating and entertaining followers.


It is usually part of a long-term strategy to create close relationships between the customer and the brand through several forms of content.


2. What is Copywriting?

Copywriting or copywriting is simply the process of writing advertisements in various forms in order to convince customers to buy products or services.


Or even working to convert visitors who enter your site or see your ads into potential customers who may buy from you in the future.


3. What is the difference between Content Writing and Copywriting?

 Content writing and copywriting are two fields that are slightly similar, but differ in their essence depending on:


 Purpose.

 Length.

 Content Form.

 Strategy.

 SEO.

 Direction.

 Goal.

To know these differences and differences in detail, review the article.


4. What is the difference between a Content Writer and a Copywriter?

The content writer is responsible for promoting the brand through the forms of content he writes, which influence visitors through education or entertainment.


As for the copywriter, he is responsible for bringing money to the business, he is responsible for persuading customers to buy the service or product or converting visitors into potential customers.


5. Which field is more profitable, Content Writing or Copywriting?

Although copywriting is usually the most profitable field, people in it earn more than the average content writer.


However, this is not a rule, as a content writer can earn many times more than these writers, it depends on the skills and your ability to benefit the business you work for.


My advice to you is to focus more on developing your skills, understanding and excel in your field than thinking about which field is more profitable.


6. Do I work in the field of content writing or in the field of copywriting?

It depends on your inclinations and your attraction to either field, your passion for writing, your mentality and your personality will largely determine the answer to this question.


In general, if you love learning and passing on the knowledge you gain to others, you will usually be more inclined towards Content Writing.


If you are more inclined to try to persuade others to buy products and services, you may be more inclined to work in the field of copywriting.


7. How do I determine if I will succeed as a Content Writer or as a Copywriter?

Neither you nor I can answer this question, the only way to know if you will succeed as a content writer or copywriter is to get started in one of the two areas and give it a try.


Today, you can enroll in a training program for a company or volunteer at a site or organization, or you can even write and ask your friends and family what they think.


Conclusion


It is very important to know the difference between Content Writing and Copywriting, as although they look alike, they are very different.


In this article, I focused on the seven differences between the two domains in terms of purpose, content length, content format, strategy, SEO, direction and goal.


I hope the article has been useful to you and helped you decide which one is the right field for you, and if you have any questions, I encourage you to ask them in the comments below.

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Tuesday, August 9, 2022

What is Ecommerce Inventory Management (Your Simplified Guide)

 

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Hello and welcome back to the place where you can get all the latest in e-commerce and selling online.


Let's start our article today; Certainly, an online store needs a few things to be successful, such as: an attractive and convenient website to use, an efficient delivery and shipping plan, as well as being aware of stock status and locations.


Unfortunately, many stores make some fatal mistakes that cause their failure, and one of the most famous of these mistakes is the inability to implement the e-commerce inventory management system, which is a very vital and important element for managing your e-commerce in general.


So it is very important that you understand your e-commerce inventory management, if you want to maintain a thriving and growing business this year, and all years.


In this guide we will briefly give you all the information you will need in order to manage your e-commerce inventory; From what it is to the steps and strategies you should apply.


What is ecommerce inventory management?

Ecommerce Inventory Management, simply put, is: “The process of monitoring the number, places, prices and marketing mix of e-commerce products in all your e-commerce channels, i.e. in short, supply management.”


Through the management of e-commerce inventory, you can quickly determine whether your inventory is suitable, less than your need, more than your need, or out of the market, and this Ecommerce Inventory Management will also allow you to adjust your business operations quickly and efficiently.


Inventory is one of the important assets necessary for your project, which you can think of as a deferred investment after the sale, and according to all of the above, inventory management is a big and critical problem for all businesses of all sizes, whether electronic or traditional.


When you manage inventory poorly, you will be exposed to many risks and financial problems. This makes it necessary to have a good inventory management system and strategy.


Alternatively, you can use the off-the-shelf systems offered by companies, which are companies that have developed methods for capturing the characteristics and indices of real-time inventory through several standards they have set, as well as models such as TVP-VAR to test for time shocks in the market.


Relying on these systems will be a very important investment in managing your inventory, keeping track of it, ensuring its condition, and handling it properly.


An inventory management method must be able to ensure that there is no increase or decrease in supply, and a business has several ways in which its supply can be managed; These include manufacturing products on demand, and planning for resource needs, which automatically determines inventory purchases based on expected sales in a specified time period.


Read also: Why learning Chinese has become a smart decision in recent years


Steps to develop e-commerce inventory management

I will now explain the five basic steps of e-commerce inventory management that you should be aware of and apply:


Step one: Analyze the demand for products

Product demand is simply the desire of customers to purchase a product or service at a specified price, and it is a fundamental economic factor that controls the returns of businesses and businesses.


Understanding the demand for your products and how it will change over time - taking into account different factors and aspects such as seasons - is the first thing you should do.


This analysis is an essential step and process that you must take care of, especially if you are going to introduce a new product to the market.


You may need some tools like Google Trends to see which products are trending and which are in demand at the moment.


The second step: anticipate the demand for products in the future

Product Demand Forecasting is the process of forecasting and estimating the future demand for a service or product using predictive analysis based on past sales data.


Although it is based on your previous sales data, this prediction will not be completely accurate, but it will be practical and will make a lot of things easier for you, and a lot of e-commerce inventory management strategies are built on it as we will see shortly.


It is also important not to forget to take into account the different times of the year such as holidays, when demand changes dramatically.


Step Three: Maintain a minimum supply

The term “Minimum Stock Level” or in English “Minimum Stock Level” refers to the guiding number of products of the minimum supply which the supply of materials shall not and shall not be allowed to be less.


This step is necessary in order to prevent any product delays or shortfalls, but keep in mind that this minimum changes based on the demand for each of the products you offer.


Step Four: Prioritize Products

In this step, you need to choose which products, features, and activities your engineering and product management teams will focus on and prioritize.


To determine which needs are the most priority, divide your products into three categories: high-value products, medium-value products, and low-value products.


Step Five: Prepare for the upcoming seasons

Seasons like mid-year, holiday, etc. greatly determine the future increase in demand, which are the times that you should prepare for by making sure that your stock is ready especially for products that have performed well in previous seasons.


Read also: Ads Targeting Guide for Beginners


Best Ecommerce Inventory Management Strategies

There are a lot of strategies that will help you manage your e-commerce inventory, which will help you control inventory and increase your income.

The most important of these strategies are:


Strategy One: FIFO Priority Access

FIFO (First In, First Out) strategy is one of the most important and widely used e-commerce inventory management strategies.


As it is about making sure that the products that are oldest in stock (First In) have priority to be sold first (First Out), and not sell the newer products first as we will see in another strategy to come.


This strategy will help you greatly in dealing with products that have a certain expiration date or may spoil.


The second strategy: ABC prioritization

The second strategy on our list is ABC prioritization, which will help you manage your ecommerce inventory by value and its impact on your income.


You initially search and evaluate products according to their value in your inventory based on their profitability, so that you divide products or inventory into three categories:


Class A: The percentage of inventory responsible for 75% of your income.

Class B: Inventory percentage responsible for 15% of your income.

Class C: The inventory percentage responsible for 10% of your income.

Strategy Three: LIFO Priority Exit

This strategy is the opposite of first-come-first-served, as it means making sure that it is the last or first products that are sold first (First Out).


Fourth strategy: JIT real-time inventory management

JIT (Just-In-Time) Inventory Management isn't for everyone, it's for the brave people who can take risks.


Where with this strategy you will store the minimum amount of the product that fulfills your operations, and you will compensate for it before exiting or selling any component of it.


Fifth Strategy: Predicting Accurately

Precisely forecasting is a very great strategy for doing your inventory management, in short you control your inventory based on the number and quantity of orders you anticipate.


It is a strategy that relies on analyzing and understanding your past sales data, taking into account the different seasons.


However, with many influencing factors, which are included in the forecasting process, and it is difficult to know all of them without some knowledge of upcoming orders, it will be difficult to rely on this strategy alone.


However, this method is practical, although not completely accurate, and will enable you to determine roughly how to manage your inventory.


Conclusion


Ecommerce Inventory Management is a very important component of e-commerce, which will help you handle your supply accurately to ensure order fulfillment and customer satisfaction.


So it is very important that you manage your inventory plan carefully, especially if you are just starting out in your e-commerce career.


We hope that you have benefited from our article, and if you have any question or inquiry, ask us in the comments, and we will answer you as soon as possible.

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Tuesday, August 2, 2022

Your Complete Guide to Learning Basic Web Development Languages

 

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Web development is a large and complex field, and it has many uses at the present time, and if we want to put a definition or description of this field, we will say….


Web development is the whole process of developing a website that works on the Internet or on any private information network. This process includes many tasks such as; Website and interface design, defining a content management system, database management, engineering communication with the server to obtain data efficiently, protecting information and data, and other tasks whose complexity depends on the complexity of the site you are building.


For example, a simple website or blog is different from a large banking application, or a giant social networking site such as Facebook and YouTube.

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