This is the seventh lesson of the SEO guide, in which we will address: The most important technical factors related to optimizing your site for search engines.
In the previous two lessons we covered:
In one of them is internal SEO (what you should do inside the page to optimize it for search engines and visitors alike).
In the other we dealt with external SEO (what you should do off-Page to optimize it for search engines).
Today we will talk about the technical side of SEO (what you should do inside or outside your site to:
Improving its performance and raising its efficiency.
Make it better equipped to crawl than search engine spiders.
Raise your security level.
Solve its technical and technical problems.
Make it user friendly and more satisfying.
The most important technical SEO factors
1- Choosing a good hosting company
Choosing a hosting company is one of the most important decisions that affect your site all the time. You should choose a hosting that is reliable, secure, and has a good support service.
2- Make your site HTTPS
HTTP: is an acronym for Hyper Text Transfer Protocol, which stands for Hypertext Transfer Protocol. It is the protocol that allows data to be transmitted between the server and the browser.
The letter S at the end of HTTPS is an abbreviation for the word Secure. It means that the transmission of data between the server and the browser is in a secure or encrypted mode, and no third party is allowed to access this data.
Google highly recommends https for every website, and this is one of the important basics that every website should consider.
To make your site https you need to purchase a certificate called an SSL certificate. You can buy and adjust it through the hosting company with ease.
The large search engines, led by Google and Bing, have tools dedicated to webmasters called Webmaster tools.
These tools are very important to you as a website owner, as they give you an understanding of how search engines crawl your site, they also tell you about problems with your site if they exist, and give you many other important features.
They serve as tools for linking your site with search engines.
Of course, the most important and most famous of these tools is Google Search Console.
This tool gives you many advantages, the most important of which are:
Knowing Crawl Errors
Which pages Google spiders tried to access but found an error that prevented them from doing so.
Add a sitemap
It will be fully explained in a separate point.
Notify you if there is a security problem on your site.
Make a request to crawl new pages that are created on your site.
It is worth noting here that Google has a lot of free tools for website owners other than this service. These services cover almost everything you need as a website owner.
Also, the Bing search engine has a lot of great and useful tools for every website owner.
4- Good structuring of your site’s links structure (Link Structure)
Links are one of the most important elements of every website. Links are the paths through which search engine spiders crawl your site, and they are the paths that visitors use to reach your site and navigate between its pages.
Your website links should be easy to understand, not excessively long, and contain meaningless symbols and numbers.
Use a sign (-) to separate words when needed. This symbol (_) or a space is not recommended. It is important that each page link contains the target keyword.
Every web page on your site should contain a unique link, completely different from the rest. There must be at least one text link present on the site for every page on other pages.
6- Make sure to create the sitemap.xml file
Sitemap or Sitemap: It is an xml file. This file is supposed to contain all the links on your site. Some data about these links, such as rate of change and importance.
This file is very important for search engine spiders, as it helps search engine spiders to crawl the site correctly.
In short, the importance of this file stems from its name, as it is a map of the links on your site.
After creating the sitemap file, you must add it in Google and Bing Webmaster Tools.
7- Create a rebots.txt file
This file is also extremely important in influencing the efficiency of the crawl process. But you should deal with it carefully, and it is better to have a specialist adjust it for your site. This file enables you to tell search engines which links you do not want to be crawled or indexed.
The benefit of this file is that it saves you crawling time, by preventing spiders from crawling unimportant pages.
Examples of these pages: A download page for files that you show to your users. Or the thank you page after entering the email and making a subscription. There are a lot of other examples of pages, which site owners do not want to index, especially large sites.
8- Make your site friendly to all screen sizes
This point is now very intuitive even for beginners. Internet users are now browsing the web through their smart mobile devices. The use of the Internet through smart mobile devices is also booming and growing year after year.
You have to make your site suitable for this type of visitors. To implement this, there is more than one option, one of these options is to create a separate version of the site for mobile users.
Another option, the easiest in my opinion, is to make a smart design that responds to all screen sizes (Responsive Design).
9- Working to improve the visitor experience
Search engines, especially Google, place special importance on the extent of user satisfaction with your site. The more satisfied the user is with your site, the more confidence the search engines give to this site. But what does it mean to improve the visitor experience?
Visitor experience or User Experience: It is a term that includes all the elements on your site, which affect the satisfaction of your site visitors with the site.
Which you must take into account since the creation of your website for the first time.
Among the most important elements that give a good experience to visitors about your site are the following:
1- Good website design
This includes the colors used, the font size, the shape of the logo, and everything related to what is visible to the user. Here you have to choose an easy design for your site that does not contain a lot of crowded colors. And choosing a font size and type is easy to read.
Also Read : The 8 Core Web Design Standards
2- Helping the visitor to navigate easily
You should work to achieve a good level of ease in the user's navigation between the pages of your site, and this includes the use of lists that contain important links on your site.
It also includes the use of the “related articles” feature, which is placed at the end of the article, and contains a list of a group of selected articles.
3- The speed of loading the site
It will be taken up separately shortly.
4- Avoid disturbing the visitor
There are many elements that can cause inconvenience to the visitor, including excessive use of advertisements, or frequent pop-ups.
As a website owner, you have to imagine yourself in the place of the visitor, and ask yourself, which elements should I change to improve my experience as a visitor?
5- Working to reduce the bounce rate.
Bounce rate occurs when a visitor visits a page on your site, and then leaves without moving to another page within the site.
You can reduce the bounce rate through internal links to other related topics, and also by having the related topics feature at the bottom of the article.
6- Paying attention to the top part of your website pages (Above the fold) in particular.
Above the fold is the topmost part of a web page, which appears after it has been loaded before the scroll is made. This part is very important because it gives the first impression to the visitor. You have to choose its elements and design carefully and make it attractive to the visitor.
10- Improve your website loading speed
Speed is one of the most important factors that make up the user's satisfaction or dissatisfaction with your site. Every second delay in your site loading leads to a potential loss of visitors. The Internet user loves speed and expects it in everything on the Internet.
You have to work to improve the speed of your site, by choosing the right hosting company, and cleaning the site of corrupt codes that disable it.
Also, if you are using WordPress as a content management platform for your site, you should refer to the article How to make my website load faster.
11- Always work to solve technical problems on your site
Your website, like anything that is based on technology, can have some technical and technical errors. These errors include, for example, crawl errors, which you can access through the Google Webmaster Tool.
Also, common errors are corrupt or broken links, which result from changing the link of one of the pages, and errors may also occur due to updating some WordPress plugins, or uploading one of them, which may cause a conflict between it and one of the other plugins.
Following up on webmaster tools, responding to visitors' feedback, and checking the site yourself from time to time, will enable you to spot these errors early and then solve them in a way that does not affect the performance of your site in search engines.
Here are the links to all the SEO guide tutorials: