The field of Adsense Arbitrage is one of the best areas that suits beginners in the world of making money from the Internet. If you want to know everything you need to achieve success in this field, you are in the right place.
In this complete guide to Adsense Arbitrage you will learn about:
What is the principle of arbitrage itself and how do you use it for profit.
The most important terms that you have to understand such as (CPM - RPM - CPC).
The best advertising platforms that suit Adsense Arbitrage.
The best WordPress templates for sites that rely on making money from ads.
The most important tools you need to create content that attracts visitors.
Disadvantages of the domain of Adsense arbitrage that you should avoid.
All this and more you will find between the lines of this guide, and as is our custom on the Seo7u site, you will find everything explained with practical examples and simple words until the idea reaches you without any complexity.
What is meant by the idea of Arbitrage itself
Before we go into the interpretation of the meaning of Adsense arbitrage and how it works…. You have to know very well what is meant by arbitrage itself, and how it is a very old way of doing business and making money.
Arbitrage is the buying and selling of the same goods or services from two different markets at the same time, in order to take advantage of the price difference between the two markets and thus achieve profits.
Suppose there are two markets for selling cars, in the first market the car is sold at a value of 10,000 pounds, and in the second market the same car is sold with the same capabilities at a value of 12,000 pounds.
All you will do is that you will buy the car from the first market, then go to sell it in the second market, and therefore you will earn 2000 pounds, this is of course before any other expenses such as transportation.
This is the idea of arbitrage, I think you have now confirmed that it is not a new idea at all, and that it can be applied to a lot of goods, products and services in various markets.
This is what we will do when we talk about Adsense arbitrage in detail in this guide. The whole idea revolves around buying visits or traffic at a certain cost and then taking advantage of it to earn a higher amount than this cost from the Adsense program .
It is as if you buy traffic at a price from a certain market, then sell it in another market at a higher price, and therefore the profit process depends on how you buy good traffic and ensure that you will sell it at a price higher than the purchase cost.
Terms you must know in Adsense Arbitrage
There are some terms that you have to know first in order to know how AdSense arbitrage works, and how you can profit from it because we will use them a lot in the explanation later.
1- What is CPC
The term CPC is an abbreviation for Cost Per Click, which means the cost of one click, this term is always used in the field of advertising .
If you want to buy ads, you will want to get the lowest possible CPC, but if you are the one who sells ads (which is what happens in the case of Adsense), you want the CPC to be as high as possible in order to increase your profits.
2- What is CPM
CPM is an acronym for Cost Per Mile, which means cost per thousand impressions. There are some ads whose cost is not calculated by click, but by impressions.
Impressions are the number of times your target audience sees an ad, and this is what some platforms like Facebook use to calculate the cost of ads.
For example, in order to get 1,000 impressions for your ad, you may need to pay $20, and this is often the type of ads that aim to interact with the audience and not click on the ad.
3- What is CTR
The term CTR is an acronym for Click Through Rate, which means the percentage of clicks on the advertisement out of the total impressions obtained by the advertisement or link.
For example, it is known in the SEO world that the CTR that the first result on the search results page gets is 34%, meaning that out of every 100 searches on a particular keyword.
The first result gets only 34 clicks, and we can apply the same thing to Adsense ads, so you see for every 100 visits your site gets, how many people click on the ads.
This metric is very important in determining your profitability from Adsense itself, and also from the Adsense arbitrage process itself, which I will explain to you in more detail later.
4- Term RPM
The term RPM is an abbreviation of Revenue Per Mile, which means the profit you get for every 1000 visits, it is similar to CPM but to calculate the profit and not the cost.
This term is used a lot in the field of Adsense arbitrage, because it is considered a good metric for evaluating the profit from ads, and anyone who depends on Adsense should know exactly what the average RPM of their site is.
Now you know all the necessary terms, and also know what is meant by arbitrage, now it's time to know how AdSense arbitrage works so that the whole picture is in front of you.
How does Adsense Arbitrage work
Suppose your website has an average RPM to earn from Adsense is $5, then you need to create an ad that brings you 1000 visits so that the cost is less than $5.
You can make a sponsored ad on Facebook or on the Bing platform to experiment with different types of traffic and targeting until you get what you want.
It may bring 1000 visits from a certain traffic, but the CTR is very little, it means that this traffic is not good and will require you to pay more for one ad.
Therefore, this traffic is not suitable for you, this is in short Adsense arbitrage, it is an accounts game that you have to master all the factors in it in order to make money.
So let's break down each factor individually so you know how to control it in the way that works for you:
1- Earning rate from Adsense
Before you think about making any ads, you should first think about your AdSense earnings rate, what is the CTR for each page or article on your site, and what is your average RPM.
Then you have to think about how to improve these numbers. You may need to:
Change the places of your ads.
Some advertisers block their ads from appearing on your site until you raise the CPC value of each ad.
Increased certain types of articles due to their higher RPM.
There are many tools that the Google Adsense program provides you with in order to achieve higher profits. In this guide, we cannot go into them in detail so that the guide does not become too long.
Therefore, I want you to be keen to follow us in the coming period, because we will present a complete guide with pictures, God willing, on how to adjust the AdSense settings to increase the click rate and improve profits in general, because we have a lot of experience in the winners in this field.
2- The advertising platform you depend on
There are many advertising platforms that you can rely on to create advertisements of all kinds, and perhaps the most famous of them are:
Each platform has advantages and disadvantages, and each platform has a specific source of traffic, there are platforms that place your ad on the pages of different sites (such as the one you see on most news and art sites at the bottom of the page).
And another place your ad in front of an audience you target, such as the Facebook platform, as it is the strongest and best platform, regardless of the quality of the content you provide and the language you use, and this is according to our personal experience in the winners as well as professionals in this field.
The Facebook platform offers you many benefits, including:
Target the audience very precisely.
You can use several types of ads (photos - videos).
You can retarget your site's same audience or build a similar audience.
The last feature is not found in any other advertising platform, which you can take advantage of in doing ads at a rather low cost and thus make more profits.
Facebook ads are not difficult, but they are not easy either and require some time and experience.
3- The quality of your content
Content is a very important factor for profit from Adsense arbitrage, because every piece of content must attract the visitor, starting from the attractive and attractive title, to the practical and useful content.
Any piece of content you publish on your site that you intend to use in AdSense Arbitrage must have:
An attractive headline that draws attention and prompts the visitor to read your content, or click on your ad.
A strong introduction that outlines some of the benefits a visitor will get if they read your content.
Divide the content so that the most important information is at the end of the article.
The coherence of the content and the consistency of its ideas.
Writing content that achieves results and makes you build a relationship with your audience is very important for every website or blog owner.
How to write an article for a website (comprehensive guide)
How to increase your earnings from Adsense arbitrage?
Now you know everything you need to start making profits from Adsense Arbitrage, but there are some things that I want to focus on in order to ensure, God willing, good profits.
1- Increasing the price-per-click of ads on your site
I mentioned this point earlier, and I emphasize it again, because it is a very important factor in determining your profits, and in order to do that, I advise you to do the following:
- Use keyword research tools to find out the CPC value of the ads on these words, and thus create content around the search words that cost the ads higher.
- Test the placements of ads, for example, header ads may be more profitable than body ads and vice versa.
- Test the number of ads on each page, sometimes if you place only one ad, you can earn more than placing two or three ads.
- Test the same types of ads for your niche, maybe image or video ads are better than text ads or vice versa.
- Make sure you pay attention to the quality of your site and its position in general on the Internet, the more you provide good and specialized content in a particular field, the higher the cost of advertising on your site for advertisers, and this means more profits.
As I told you before, adjusting the Adsense settings and using the great analytics tools that Google offers is a basic thing that you must master in order to earn from Adsense arbitrage.
Be sure to follow us constantly so you don't miss the guide I told you about.
Read also: Top 10 Free Traffic Sources (Targeted and Engaged Traffic)
2- Reduce your advertising cost
There are a lot of factors that determine the cost of advertising:
- The platform you depend on.
- Same type of traffic (country - gender - age).
- The type of content you are targeting and the amount of competition with it.
- The quality of the advertisement itself and its adherence to the rules of copywriting.
- The goal of the advertisement (visit a site - buy a product - get interaction).
Therefore, you have to try and test several copies of one ad, as well as the targeting that you rely on, the more good traffic you get, the higher the pressure on the ads.
Read also: Ads Targeting Guide for Beginners
3- Exploiting ads to get free traffic
There are many pioneers in this field who rely on advertisements to increase the follower base for their sites so that in the future they will get permanent traffic.
There are those who exploit ads in:
- Enlarge the site's mailing list.
- Increase Instagram followers .
- Get followers on Facebook pages and groups.
- Increase the list of subscribers in the Messenger list.
For this, you have to kill two birds with one stone, get visits to your site, and also build yourself a base of traffic that you then use to promote your content constantly for free.
Also, don't forget the principle of sharing, there are a lot of ads on Facebook that are highly shared, so you get more traffic than you paid for.
4- Increase the visitor's stay on your site
One of the most important ways to increase profit from Adsense Arbitrage is to profit from a single visitor more than once, so you find many sites that rely on filtering other articles for the visitor, as you can see below.
In this way, the opportunity for the visitor to press ads increases, and there are also some sites that rely on dividing the content into several pages, such as news sites.
Thus, the rate of visitor pressure on ads increases, and for this there are specialized WordPress templates to help you with this. Perhaps the most famous of them are:
The Bimber template is fast and easy to design pages.
bimber theme for adsense arbitrage
Jannah's template is one of the most popular AdSense profit-oriented templates that many marketers recommend.
Jannah theme for adsense arbitrage
BoomBox is fast and less expensive than previous templates .
boombox theme for adsense arbitrage
All of these templates offer great possibilities that make you use your site in the best possible way in order to profit from Adsense ads, it is true that they are paid templates, but they are worth paying every cent for.
These applications are also famous and provided by specialized companies, which is why they are constantly updated and developed, and they also have many ready-made designs that you can directly exploit and modify them easily to suit your site and your content.
Note that when converting to use any of these templates, you should save a copy of your current site first, in order to avoid any issues and ensure that all of your site links work efficiently.
Disadvantages of Adsense arbitrage
There is no field of making money from the Internet that does not have some defects that you must overcome, in addition to some unethical practices that you must avoid.
1- The cost of advertising increases over time
It is true that you can start with a very small budget to buy paid traffic (from 100 to 200 dollars), but the cost of advertising increases with time due to the increase in competition.
This is in contrast to the quality of the traffic itself, so you need to constantly develop and update in order to be able to make the best use of the advertising platform on which it depends.
In addition to the need to follow up and review the data, if you neglect your advertising campaigns for several days, you may lose large amounts of money.
2- Quality content that delivers fast results
Unfortunately, many of those who work in the field of Adsense arbitrage rely on the so-called viral content. The term itself does not have a problem, but the problem is in the quality of the content.
For example, scandals of artists and celebrities, strange news, and content that deceives the reader (a secret magic recipe for slimming) is what many rely on in this field.
It is true that you need attractive and attractive content and get people to share it, but that does not mean that you provide frivolous content that does not have any benefit to the follower.
Therefore, try to stay away from these types, and take advantage of new trends, events and news in a correct manner without defrauding the visitor to win some dollars.
Also you can use my tool:
Through these two tools, you can learn about the best types of content in your field, which is spreading on social networking sites such as Twitter, Facebook and Pinterest.
3- Host your website
In order to make a good profit from Adsense Arbitrage, you need a large number of traffic, so you have to make sure that your site is hosted and that it can accommodate the traffic coming to you.
Often the best hosting companies enable you to get about 20,000 unique visits per month, and these are the least available packages, and this traffic is not enough, especially if you want to get a big profit.
That's why you have to keep this in mind, because if you want to get about 250,000 unique visits per month, you need cloud hosting.
This is one of the costs that you have to keep in mind in order to make up for it with your profits.
4- Provide bad user experience
Many sites that rely on Adsense for profit offer a bad user experience, so you find ads spread on every page and everywhere in a way that makes the visitor leave the site.
This is a big mistake that many beginners, and even those with experience in this field, make, as they put profits over user experience.
User experience is one of the most important factors that Google depends on in evaluating sites, and you will lose a lot if someone enters your site and then decides not to enter it again because of the bad user experience you provide to him.
Therefore, do not make this mistake, put yourself in the place of the visitor and be sure that he will benefit from visiting your site, and will have a good experience without harassment.
Profiting from Adsense arbitrage is very interesting for everyone who wants to master the art of marketing , because you use several skills such as:
Reading data and doing tests (A/ B Testing - Split Testing).
How to make ads that get results.
Dealing with different advertising platforms and mastering the skill of buying media to bring in traffic.
Creating engaging content that follows the rules of copywriting to impress the visitor.
And all of this makes you open up a lot of doors for yourself in the world of making money from the Internet , which is why I advise many young people, especially beginners in profit from the Internet, to try this field.
I wish you good luck, and don't forget to follow us constantly so you don't miss out on new Seo7u ✌️.