The Essential Guide to On-Page SEO

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This is the fifth lesson in the comprehensive guide to SEO, in which we will cover how to do On-Page SEO.

In the previous four lessons, we discussed these points in a row, the most important and popular SEO terms, how search engines work, how people use search engines, everything related to keywords.

These lessons served as the bedrock on which SEO overall is built.

Today we will begin to go into more and more depth. In the next three lessons, of which this is the first, we will talk about the most practical SEO practices.

The next lesson will be about external SEO, and the next one is about the most important technical aspects of SEO.

In today's lesson, we will cover the most important in-page SEO practices (the most important factors that you need to consider within a web page, to get the best search engine rankings).

On-Page SEO means: every change or modification you make to the internal elements of a web page, in order to improve and develop it to be more quality and understandable to search engines and visitors alike.

Also Read : How to create a website (everything you need to know in one place)

Content is King

Content is king and will always be king. The goal of search engines, Ali and Google always headed, is to provide value and quality to users.

In fact, the user will never be satisfied with content that is shaky and shallow, with a lot of padding without providing value.

When you make quality your motto in creating content for your site, you pass the first, most important and hardest test for your site to appear in the initial search results. These are the most important specifications of the content eligible to appear in the initial search results:

Your website content must be unique and unique

If you intend to imitate other sites and copy content from them, I advise you not to enter this game in the first place. No search engine respects content previously copied or duplicated on another site.

Of course, you are not required to invent absolutely new ideas and publish them on your site.

But what is meant here is that you write in a unique style, and deal with topics from different angles, and have your own idea of ​​presenting the topics, and basically you have a culture and good knowledge of the topics you deal with, and the source of your knowledge of this is a variety of different sources, and of course of high quality.

Here are some tips that will help you get premium and unique content:

A good writer is basically a good reader.

You must love the field in which you choose to write, and be constantly aware of everything new in it.

By accumulating knowledge from different sources, you can create unique and unique content in your own style.

If you do not have a talent for writing, you can hire an article writing specialist.

Of course, not every website owner has to write all the content of his site himself. The option to use specialists is always on the table, but you have to be confident in the ability of others to write distinct and unique content.

Do extensive research before you start writing

Whatever the level of your writing abilities, you must first conduct your own research, to see how others approach this topic, and to arrange your thoughts and write down your notes, which will be your guide in writing later.

Also Read : How to make money from YouTube by reading (explained 3 ways)

Your website content must be of high quality

Many people can write unique and unique content, but few can create unique and distinguished content, as well as high quality.

The idea of ​​quality is very different from the idea of ​​excellence. Quality means providing value to visitors, useful value that deserves visitors' time, answers their questions and achieves what they seek. In short, good content is useful content for those who view it.

Here are some tips that will help you in writing high quality articles:-

Do not be superficial in your topics, addressing things in a general and dry manner.

But try to deal with your topics in a more depth and knowledge of all aspects, and this is achieved only through study and careful research in the topic or field in which you want to write.

Add your personal experiences in your topics and share your opinions with your visitors, as this will raise the value and quality of your topics.

Your website content must be constantly updated

Search engines, especially Google search engine - from personal experience - love constantly renewed sites that add new topics on a regular basis.

Here are some tips that will help you to have constantly renewed content:-

Before you start publishing your site, make sure you have a wide range of topics and articles, so you don't stress yourself at times when you won't be able to create new content.

Before you start building your site, you should have a clear and complete conception and scheduling of how you will provide your site with new content. Decide if you're going to write two, three, or four topics each week and stick to what you've set out.

If you are going to create a really big website and you intend to supply it with constantly renewed content, don't just rely on yourself as a source of new topics. But try to find a partner or someone to pay to bring you new topics for your site.

Also Read : How to Write an Article for a Website (A Comprehensive Guide for Beginners)

The Most Important Elements of On-Page SEO

Page Title

The title is the most important element within a web page, it is especially important to the user because it expresses the entire content of the page. It is also very important for search engines as well, as it is an essential component of understanding the content.

You must choose a unique and distinct title for each web page within your site. This title must be appropriate, and express the content of this page well.

The target keyword should also be used in the page title.

The page title must not exceed 65 characters, which is the number of characters allowed to appear in the search results.

Page Description

Although Google previously announced that the page description has not become an indicator of page quality, the page description is especially important to the user. The page description is the integral part of the title, and is very important to attract the user's attention.

Also, when the search words match one of the words in the page description, they will appear in bold in the search results.

Put an appropriate and expressive description of the content of your page without fillers Or lengthen, and write a unique and distinctive description for each page in the site without repetition. You should also use the target keyword in the page description. Don't make your page description exceed 160 characters.


Sub-headings are a way to divide and organize content, to increase the ability to absorb it. You have to put subheadings to break down the content of each web page on your site.

This will help the user to understand the main points in the content and the sub-points that fall under it. It will also enable search engines to understand the content correctly according to the importance of each part.

H1: is the main title, which often refers to the title of the main article.

H2: It is the most important subtitle on a web page after the main title.

H3: Used for sub-headings that fall under H2.

H4, H5 and H6: subheadings are less important and their use is uncommon.

Also Read : 11 traits your blog must have in order to be successful

Text content of the page (Body Copy)

Try to make the textual content of your pages easy for the user to understand, use simple language that your visitors can understand. Use numbering or bullet points to represent addresses that contain lists of text (eg Steps to Doing Things).

Start with an attractive introduction that contains an explanation of the nature of the content and what you will present with it. You can end your topics with a conclusion that contains a quick summary of the topic, and the main points covered. Review your posts before posting and make sure they are free of grammatical and spelling errors.


One picture is worth a thousand words! Images are a very important component of every web page. Images improve the visitor's experience, make him more comprehensible, and help him stay on the site for a longer time.


You have to use images in your pages in a smart way compatible with the rest of the content.

Use the Alt code to help search engines understand the content of the image. Alt is an html code intended to give a textual description of an image, to help search engine spiders understand it.

Page URL

The page link is one of the most important, sensitive and influential elements of internal SEO on your site. (It will be covered again from a technical point of view in the lesson on the technical side of SEO).

The page link must be unique and non-repetitive, and it must reflect the content of the page. It should be short and concise, from 3 to 5 words. It is important that the page link contains the target keywords.

Internal links

Internal links are a very important way to link your site's content to each other. Through internal links, you can direct the visitor to another page, related to the content of the page he is on.

This will make the visitor stay on your site for a longer period, and you will give him an opportunity to browse related topics, and this will support the level of visitor satisfaction.

On the other hand, internal links are very important for search engines, as they help search engines crawl well for your site, and move from page to page.

It also gives an indication to search engines about the nature of your site's content, and which topics it covers completely. You have to use internal links intelligently and without excessive, and in the correct associative context.

Also Read : Best online earning blogs (20 Blogs That Will Make You Rich)

External links

External links: are links to topics related to one of the pages of your site, but these links are to sites other than your site. Through it, you can guide the visitor to some reliable sources related to the content of your site.

Other tips to improve your site's internal SEO

1- Own pages about the site, contact us, terms and conditions, and privacy policy.

These pages are very important to determine the identity of your site, and to make it eligible to gain the trust of users and search engines alike.

2- Put icons for social networking sites.

On each web page of your site, place icons for social networking sites so that the visitor can share your topics. Place it in a convenient and visible place on the page, for easy access.

3- Repost old content on your site

Updating old pages, and working to raise the quality of content for existing pages, is one of the most important points that you should always consider and work on them constantly.

4- Use the textual editing features intelligently.

There are a lot of important text features, such as bolding to indicate important pieces of text. And change the text color to draw attention. Or italics for citations. Use these features intelligently to help the user understand the content of your site.

5- The longer the content, the better

Google likes long, comprehensive content, but avoid doing so with padding and repeating sentences.

6- Have a clear content creation strategy


It is very important to have a clear plan for structuring the site in terms of content. Divide the work between large topics that represent a comprehensive guide, and small, concise topics that answer a specific user question.

It is also important to work on creating coherent and consistent content together.

Here are the links to all the SEO guide tutorials:

SEO (Your Guide to Getting the First Result)

List of the most important seo terms and their meanings

How  do search engines work

How do people use search engines?

All you need to know about keywords

The Essential Guide to On-Page SEO

The Essential Guide to off-Page SEO

what is technical seo ?

best seo tools

Mahmoud Ashour
By : Mahmoud Ashour
Mahmoud ashour

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