This is the sixth lesson of the SEO guide, in which we will cover how to do Off-Page SEO.
In the previous lesson, we covered the most important elements of SEO within a web page. Today we will talk about what you need to do outside of your site, to help it appear in the first results of search engines.
Off-Page SEO: It means off-page SEO or external (off-page) search engine optimization. It is a set of smart marketing activities, carried out outside the site, which aim to: gain it trust and a good reputation (authoritative and popular), work on its publicity, and facilitate and raise the rate of crawling for it by search engine spiders.
External SEO is largely about getting backlinks (links from another site that point to your site).
How do I get good backlinks for my site?
Google considers external links pointing to your site as an indicator of its quality and the trust of others in it. Therefore, Google Backlinks is one of the most important ranking factors.
Your job here is to try to attract and acquire the largest number of backlinks to your site legitimately, and that these links are from reliable and popular sites as much as possible.
These are the most important and most effective ways to gain links to your site:
Create high quality content
The best, fastest and most correct way to get a backlink for your site, is to create unique, distinctive and high quality content. Good content will naturally attract links. You should address the topics in a more professional and comprehensive manner.
First consider providing value and benefit to your site visitors. And always remember that no one will put a link to a web page that contains poor content, and does not provide value to visitors.
Be generous and take the initiative to refer to competitors' sites
Competitors represent one of the most important sources for getting backlinks. They are already specialists in the same field as yours, so links through them are especially important, whether for search engines, or for getting targeted visitors.
To get backlinks from competitors, you have to be proactive with them in order to get the same treatment. It is okay for you in one of your topics to refer to topics on their sites that are related to your topic.
You should do this carefully and choose competitor links, and do not refer to competitors' topics that target the same keyword as your topic.
Consistent presence in the community of your domain
Building a good relationship with the community that your site belongs to, is a great opportunity to get links through one of the members of this community.
Attend activities related to your site's field on the ground, join the appropriate groups on social media, try to build personal relationships with the owners of sites close to your site's field.
Talk about your site and show it to others and talk about the features in it, perhaps someone will find your site special in something and refer to it on their site.
Write to other sites in your site's domain (Post Guest)
This term (Post Guest) is one of the most famous terms in the world of blogging, which is for a blogger to write a topic for a site once or twice as a guest and not as the main blogger of the site.
Lots of website owners do this type of post, and in return they get links from the sites they write on.
The link may be directly to the home page of the site, for example, and it may be for one of the author's pages on social networking sites, which contain information about him, including the link to his site.
Use the broken links strategy to build links to your site
The world of the web is constantly changing. Besides creating new pages every second, there are also pages that are deleted or whose links are changed, and there are entire websites that also disappear from the web.
This strategy depends on discovering broken or corrupt links on other people's sites related to your site, and then communicating with the site administration (which has the broken or corrupt link) and presenting one of your site's pages as an alternative to the broken links.
This strategy is very effective, because in it you help the site owner to solve a problem with his site (broken links are a harmful problem for sites). Therefore, the possibility that the site owner will put the link to your site is great.
There is an extension for Google Chrome (Check my links), this extension enables you to detect broken links in any web page.
You can also use this strategy to suggest one of your website pages as an alternative blacklink.
Example: There is a site related to your site and a page that contains a link to one of the pages with weak content, and you have a strong content page that talks about the same topic. Then contact the owner of the site, and suggest your page with strong content as an alternative to the page with weak content.
What are the quality standards for backlinks?
Getting a good backlink for your site is very important, but the issue is more complicated than just having a link to your site on another site.
There are criteria that you must consider in order for these links to bear fruit, and help improve your site in search engines.
The most important of these criteria are:
The relationship or relevance between your site and the site from which you get the backlink.
It doesn't make sense to have a link on a site that talks about eating recipes, for a site that talks about marketing, for example. But it makes sense that there is a link on a site about eating recipes, to a site that talks about the benefits of food.
Relevancy and logical context are an extremely important component of how good a backlink is.
The relationship or relevance between the content of your site page and the content of the linking web page.
Relevance and relationship must apply to the two web pages, as well as to the two websites.
For example, in our previous example: a link to a page that talks about the benefits of broccoli, on a page on the other site about a broccoli-based recipe, is more valuable than a page about a broccoli recipe that has a non-essential ingredient.
Anchor Text Anchor Text.
Text link means the word or phrase, used by the owner of the other website As a link to go to your site. The more this word or sentence expresses the content of your site, the better the result.
The trust and popularity of the site that contains a link to your site.
The higher the quality of the site that links to your site, the better the result.
The number of links to your site
Of course, the more links to your site, the better your site will get. The number is important but not inconsistent with quality and convenience.
What are Google's terms and policies regarding getting Backlinks?
Our motto is always in the Seo7u respecting policies and laws, and talking about legitimate ideas only.
So here I will list for you a set of the most important laws recommended by Google, which you must consider when obtaining links.
It is forbidden to buy or sell any links from or to any of the other websites.
Google sees that by purchasing links from other sites, you are bypassing the idea of neutrality, which is based on the quality they hope for in their policies.
Excessive exchange of links between sites and each other.
Google also rejects the idea of continuing to exchange links with other sites intentionally and with agreement.
Using automated programs to post links to your site on other sites that allow others to add content to them, such as forums.
You can also review all the terms of Google's policy in the links to your site to form a more comprehensive idea.
What are the types of backlinks?
At the outset, here we have to clarify an important idea, which is that the value of the backlink stems from its being a signal to transfer trust or authority from one site to another or from page to page.
The idea is very similar to the idea of nominations or recommendations in our real life.
When Person A nominates Person B for a specific job. The extent of confidence in Person B's competence for the job is greatly influenced by the popularity, trust and fame of Person A.
But what if Person A adds a note in the response to the recommendation, a note that says: I am not responsible for Person B's competence, but I mentioned it as a neutral suggestion.
The idea of Backlinks works almost the same as the previous example. To clarify, you should know the two types of backlinks:
Do Follow Links
Do follow: It is a code that defines the properties of the link. The function of this code is to tell search engines that the recommendation for this link is complete and trustworthy, and this means transferring the trust of the site in which the link is located to the site referred to.
Do Follow Links of course have a higher value to you as a website owner.
No Follow Links
No Follow: This is a code that defines the properties of a link. The function of this code is to tell search engines that the recommendation for this link is incomplete. This means not to transfer trust or authority from the site that contains the link to the site referred to.
The default setting for all links is of the initial type, but why did the No Follow Links type appear? This type emerged as a way for large sites not to pass their trust to newer, smaller sites.
What is meant by large sites here: sites that allow the average user to add content, such as social media sites or large forums.
Although the second type (No Follow Links) does not convey trust or authority, it is not completely useless.
Through it, you can get visitors to your site, and even though it will not convey confidence, it is still able to transfer search engine spiders from these sites to your site.
Other factors have a role in improving external SEO
External SEO is not just about getting Do Follow links from other sites, but the idea goes beyond that to include, publicizing the site and increasing its popularity. And the definition of the target audience, including the content. Of course, this will be reflected in more links entering your site.
In this part, I will address 3 important external SEO factors, which have been proven to play an important role despite the fact that they are of the type No Follow Links.
Social networking sites are great sources of visitors, and many rely on them as a main source of attracting visitors, and through them they achieve great successes.
As we are going to talk about social networking sites from an external SEO standpoint, it is a very important indication for search engines of the popularity of a site. In fact, search engines are not entirely clear on this point.
For example, Google previously announced that the popularity of a site on social networking sites is not considered a ranking factor. In fact, I believe it, because I trust that Google will never announce anything that is not true.
But if we approach the issue from another angle, the scales will turn completely. The popularity of your site on social networking sites may not be a direct factor in ranking results, but it is important in improving your site for search engines for the following:
The popularity of your site on social networking sites will bring you more targeted visitors, and this will help your site to appear better on search engines.
The popularity of your site on social networking sites will increase its popularity, and then the number of direct visitors to it, and this is an important positive indicator for search engines.
The popularity of your site on social networking sites will help it appear in front of the owners of nearby sites in the field, and then increase the possibility of getting backlinks.
You have to create official pages for your site on all possible social networking sites, try to constantly run advertising campaigns on the social networking sites for your site. Work to increase interaction and increase the volume of subscribers to your pages.
Take care of responding to every message that comes to you, and every comment you get on your topics. Social media is a great way to connect closely with your potential visitors.
Use this method smartly to get targeted visitors on the one hand, and to draw attention to your brand (Brand Awarness) on the other hand.
There are many who claim that the importance of forums is dead. They may have some right to it, but I have learned that there is no one who dies. As long as there are some models for Successful forums.
This means that it is still alive, and can be used as a marketing tool for your site.
In the past, website owners used forums directly to get links, but today this has not and will not work yet. If you have spare time to take advantage of the power of the forums, you should do it intelligently and legally.
Participate in the forums that are directly related to your site, try to start first by giving. Answer other people's questions and try to help them as much as you can.
Appear as an expert in his field, don't pretend to be, but be that expert. You can then guide others to your site through a direct link to your site, or use it as a signature, or even use one of your pages on social networking sites as a path to your site.
Paid advertising is one of the most important ways to introduce your site to the world. Paid ads will not directly benefit your site, as search engines, especially Google, tell us. But its power lies in reaching your audience.
As long as your site has good content, things will work in favor of indirectly optimizing it for search engines.
Choose the best marketing channel according to your location, and adjust the targeting settings thoughtfully and intelligently. Let your audience know what content on your site is worth their time.
Here are the links to all the SEO guide tutorials:
SEO (Your Guide to Getting the First Result)
List of the most important seo terms and their meanings
How do people use search engines?
All you need to know about keywords
The Essential Guide to On-Page SEO
The Essential Guide to off-Page SEO