As long as you are here looking for what is the difference between B2B and B2C marketing; This means that you want to master the principles of digital marketing and want to outperform other marketers.
It is not only limited to knowing that B2B means (Business to Business) i.e. (Business directs its products or services to other types of Business) and that B2C means (Business to consumer), i.e. (Business directs its products or services to the consumer directly).
There are many differences between the two terms, and their implications for modifying the marketing strategy that you rely on in your field.
This is what I will enable you to do, God willing, at the end of this guide, in which you will find the following:
The importance of knowing the difference between B2B and B2C in marketing.
How does the process of building a brand differ between marketing for business owners and marketing for ordinary consumers.
How to search for your target customers smartly.
How to address the audience with ads in a way that works for them in the case of B2B and B2C.
The most important platforms and tools that you should rely on in marketing in both cases.
You will also find me referring to a lot of guides and information that will help you reach your marketing goals easily, and you will find me giving you many practical examples so that everything becomes clear to you, this is our habit at Seo7u.
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The importance of knowing the difference between B2B and B2C in marketing
In order to be able to market your services and products… you must know well who the person you are promoting, what are his goals, and what are the problems he is facing.
This is the secret behind the success of any professional marketer, and the more you dig, the more you discover the best marketing strategies that you need to follow in order to achieve your goals as quickly as possible.
Let me give you an example so that the picture becomes clearer to you. Suppose you own a workshop that manufactures women's clothing and you want to market your products, so who are you going to promote these products to?
Will you be promoting directly to women and girls?
Or will you go to the owners of shops and stores to show them your products and they take care of promoting it to people?
If you were to choose the first answer, this means that you will be concerned with the following:
How will you promote to customers directly, is it by owning a store or through social media and the Internet in general?
How do you market, will you rely on ads or through influencer marketing?
How will you write ad copy to convince women of the clothes you make?
If you choose the second answer, this means that you will be interested in the following:
How will you search for the owners of shops and electronic stores in order to promote clothes to them?
How will you convince them that your products suit them (quality - price - colors - quantity - payment method)?
How will you deliver your products to them?
If you look closely at the two cases, you will find that the essential difference is related to how to convince the customer of the product. If you want to sell a piece of clothing to a girl or mother, you have to convince her in a way that is different from the shop owners.
Shop owners do not care about fashion and the new trend like ordinary consumers as much as they care about the sizes and colors available from each design, the price and the method of payment that they will deal with you.
Another example of the importance of knowing the difference between B2B and B2C in marketing is the confusion between them, as there are some products in which you may need to take care of business owners as well as the average consumer.
The ladies' clothing we were talking about is an example of this, in designing and manufacturing you have in mind the shop owners, but also the ladies and girls who use the end product.
This is unlike, for example, if you are making a machine that you sell to factory and workshop owners, you will only focus on them and their goals and how you can help and satisfy them.
I think you have formed a good picture of the difference between B2B and B2C, and what this entails in the marketing process, now let's dig deeper until you get the full picture.
How to build a brand
One of the most important goals of marketing since ancient times is to build a brand, for people to talk about your products and services, it means that you have achieved success and reached a good position in the market.
But the process of building a brand varies according to the audience you are targeting. If you are marketing to the average consumer, and you want to strengthen your brand in his eyes, this means that you will need:
Provide a more than wonderful user experience.
Addressing the public on all possible platforms and in all ways (Social Media - Street ads - Ads with influencers).
Speak to the audience in a modern way that suits them.
Having your own nature makes you different from other brands.
But if you target the business owners themselves, the matter will be completely different, because then you will take care of the following:
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Building personal relationships with business owners.
Providing maintenance service or after-sales service at the highest level.
Constant communication with business owners to ensure the quality of your services and products.
Let me give you a practical example, which is the global Coca-Cola company, of course I saw the recent advertising campaigns, which achieved great success among consumers and helped strengthen the Coca-Cola brand more and more.
But what did Coca-Cola do with the shop owners, did it address them with advertisements? Of course not. Rather, it published its representatives to the shop owners to know their requests and problems.
It even distributed some free gifts to its old customers (refrigerators - free products - exempting them from some premiums) so that old and new customers would be interested in the new marketing campaign.
This is the difference between B2B and B2C in how to build a brand, just as ordinary consumers will share new ads and competitions that Coca-Cola does on social media among their acquaintances.
Store owners will also pass on the company's news among themselves, and the company will gain new customers in both cases. This is the strength of the brand and its impact on the marketing process.
How to find and target an audience
One of the most important differences between B2B and B2C in the marketing process is the process of searching for the target audience with the product, and after this comes the stage of understanding this audience and its problems.
Find the audience in hB2B machine
When you are looking for an audience of business owners, you must specialize or look for a specific niche (field), and it is preferable if this field is small.
Let's continue on the same example of the clothing operator that we mentioned earlier, when you are looking for clients you have to be very specific so that you find clients who meet the following characteristics:
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Shops that are located near you.
Online stores interested in the quality of clothing they provide have a presence on social media.
This is unlike your products themselves. You have to specialize in one or two products (underwear - long dresses - abayas - sleepwear) at the beginning of the search process so that you can choose your customers accurately.
The more you specialize and find your own niche, it will make the search process easier, and you will also avoid a lot of competition, especially if the brands you are promoting are somewhat new in the market.
There are a lot of tools that can help you in the search process such as:
Search on google maps.
Search on archive sites for each field.
Searching for keywords using the (Keywords planner) tool and the like.
Search on Linkedin, which brings together many specialists in almost all fields.
After that, you should search for the problems that these customers may face in order to provide solutions for them, such as:
Cost and method of payment.
Will the use of your products or services force business owners to change anything in the production process?
How long will the business owner need to start relying on your services or products?
Will the business owner need to train employees on anything new?
Are there any obstacles in the maintenance or renewal process?
In this way, you will find yourself in front of a long list of customers that you can target, and this will make the communication process simpler, then you will know if you need to communicate directly or perhaps rely on advertisements for targeting.
Of course, it depends on your type of business, the field you work in, and the marketing budget that you depend on.
Audience search in a B2C case
Here it is very different. When you deal with the average consumer, you must understand his feelings, how he expresses these feelings and how you can address him in his own way.
It is true that the business owner and the average consumer have common goals such as:
Achieving comfort and luxury
However, the average consumer expresses his desires and problems in a different way, and this makes the way to search for new customers and target them different, and this makes you need to:
Using search tools on social networking sites, especially Facebook.
Rely on analysis and data collection tools such as Google Analytics.
Ensuring the quality of the landing pages that you rely on and that they address the customer in his own way.
Using keyword research tools and spying on different sites like Ahrefs and SEMrush.
Searching in public gathering places such as (Facebook groups - forums).
Direct customer survey.
Then you will have to choose the appropriate platforms in order to target the audience that suits you, will it depend on:
Paid ads on Facebook
Own a YouTube channel
Rely on Google and YouTube ads
Rely on print ads
Rely on traditional advertisements on radio and television
This step is very important, especially when shopping for B2C consumers, so I advise you to review the guide “What is consumer behavior and its importance in marketing”, because you will find in it a lot of information that will help you, God willing.
The quality of the ads and the way they are written
If you are going to rely on ads in the process of targeting the audience, here you will see a new difference between B2B and B2C in the marketing process, after you have determined the marketing platforms and channels that you will rely on… You must determine the language in which you will address your customers.
Advertising in the case of B2C
When you address the average consumer with an advertisement, you are looking for simplicity and the use of strong emotions and words that affect the person, making them move to the next step in the buying process.
That is why you will find the following characteristics in this type of ads:
The absence of any new or complex terms or concepts.
Using pictures and effects that show the result that the consumer will reach after using the product.
Show the feelings of happiness and comfort that the consumer will reach after using the product.
Use humor and sarcasm to convey information.
That is why you have to research carefully about the language that your audience uses and the new trends that they follow in order to write an ad copy that achieves results for you, and if you want to master this skill, you should consult the “Complete Guide to Writing Marketing Ads”.
Advertisements in the case of B2B
But when you address the business owner or the responsible manager in a company with advertisements, the matter will be different. Here, instead of simple, you will have to use complex terms and information.
You want to prove to the employer that you understand what he is doing well, and you know all the stages of production or manufacturing that he is going through, so you have to highlight your experiences and skills.
Also, you will not rely on humor or sarcasm, as you want to demonstrate your seriousness and professionalism, and business owners are often not looking for fun and entertainment, but rather for solutions.
The third thing is that in this case, you will not rely on feelings, but rather on logic and practical solutions, and you will address your audience in a direct manner, such as:
You will save a lot of time in the production process
You will reduce expenses
You will increase production
And you should use the numbers to demonstrate these results, for example, you should mention the approximate expenses that the employer will provide, thus affecting them and convincing them of what you offer.
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I think that you are now well aware of what is the difference between B2B and B2C marketing, and how this will affect the marketing plans that you will rely on.
It is worth noting that this difference is not only in the marketing and brand building process, It will also appear in after-sales services such as customer service or maintenance services.
That is why you have to be well aware of this difference, and remember that specialization and understanding the audience are the decisive factors in achieving the marketing goals of any individual, company or organization.
I wish you success in your next marketing adventure, and God willing, we will see you soon in a new article on Seo7u.