Facbook Reels or short videos is not a new term to us, but we have seen it a lot on the most famous social media platforms…
From the short videos that we've seen go viral on Tiktok, and the short YouTube videos we've seen under the name YouTube Shorts, to the Instagram Reels that have emerged as a real competition to TikTok videos, and now Facebook Reels.
Recently, Meta has launched Reels clips on the Facebook platform, and at the beginning of this year 2022, it has gradually reached most users around the world.
What is striking about the company’s announcement of Facebook Reels, compared to other competitors in the same category, is that it emphasized the ability of creators to “make money” from it, by introducing new patterns for ads through it.
So we will help you with this comprehensive guide; To enter the world of Facebook Reels, understand how it works and the tools to make it, with how to instantly reserve a place for you to start earning from it.
What are Facebook Reels?
Simply put, Facebook Reels are short videos that do not exceed one minute, which you can edit easily. With the ability to add music or use audio from someone else's video, filters, AR (augmented reality) effects, scripts, and more.
Users can create them on the Facebook app directly on their mobile devices with ease, even without the need for any external apps.
Why is Facebook Reels a strong competitor to TikTok?
In order to understand how Facebook Reels spreads, we need to remember how Tik Tok videos spread. We cannot deny the amazing spread of Tik Tok videos in less than 5 years, which is comparable to what Facebook has been able to reach in 18 years.
While Reels emerged as a strategy to compete directly with TikTok through a feature within the Instagram app. Meta quickly realized that it could counterattack and aggressively compete more effectively if it added the feature to Facebook; The most popular and widely used social media platform.
Why are Facebook Reels ideal for monetizing?
1. Propagation speed
We know that we are in a time of speed and simplicity, and this is what Meta has used to present Reels clips on its social media platforms, the most important of which is Facebook.
To thus contribute to the world of short video, which can be accessed by ordinary users and creators all over the world in a few seconds and with no effort.
Meta has boasted that Reels is now by far the fastest growing content format. It is the biggest driver of growth for Instagram and Facebook, because it is growing very quickly.
2. Easy to prepare content
Making videos of less than 60 seconds is not as difficult as making long videos like on YouTube! is not it?
By simply using your video uploads or even photo collections with your phone or by shooting a short video or excerpt with your smartphone, Facebook Reels can be recorded in a series of video clips or a combination of video clips and images can be created in one go.
You can even use other people's videos, edit and personalize them to make them more attractive. You can also edit them with the help of the simple tools in the interface of creating Reels clips.
Meta will soon provide more professional editing capabilities. We will explain all this in detail in the following paragraphs.
3. New style of advertising
As mentioned in the beginning; What is striking about Facebook Reels is that the company itself has explicitly emphasized the possibility of profit through a reward system for posting Reels clips! It is obvious to us that the profit online is through advertisements.
But now you must be wondering, what ads will appear in a video of a minute or less?
In fact, Facebook will rely on an entirely new form of advertising. There are two types of these ads, which will be relied on in Facebook Reels, and they are in the form of ads that float above the surface of the Reels clips.
a) Banner ads :
These are banners that appear as a semi-transparent overlay under the Reels clip. This means that viewers will be able to watch the content without interruption, while presenting them in an unobtrusive manner with ads that are relevant to them.
b) Sticker ads:
Static sticker ads, wlhich the creator can place anywhere within a Reels clip. That is, depending on the format you choose, the ad placement will vary without harming your content.
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4. Perfect promotion for your content
Since the advent of the short video format on social media platforms, brands and creators alike have found these posts to command more than just views.
Many have seen an increase in their followers numbers and an increase in engagement rates as well, thus ideally promoting their content and products.
Thus, Facebook reels can help you expand your audience by making your articles discoverable to the entire Facebook community.
Your video will be visible to your followers in your News Feed, as well as in the reels section of anyone who doesn't follow you.
And if you are currently making Instagram reels, you can allow Facebook to recommend your Instagram reels to new audiences on Facebook, which can help you reach a much wider audience in record time.
5. Facebook reels clips are a new feature
Take the opportunity to create a new reels clip feature on Facebook. As a result, no matter how intense the competition, you can now book your place in this new and accelerating world of videos. You only need to start!
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How do I start earning from Facebook reels with practical steps
1. Start by creating Facebook reels
It is very simple, all you have to do is follow these steps:
First, click on the “Create reels Clip” or “ create reels” in the “Reels” section, at the top of the “News Feed” section of the Facebook app on your mobile device.
From here you can either record a clip (or series of clips) in real time, upload a pre-recorded video (or an existing series) from your phone gallery, or mix the two.
Now, you can edit and cut clips to your chosen length before sharing a Rails clip, adding effects, stickers, and text. Where you will be able to access a number of tools to edit your creative content directly from the interface, namely:
a) Effects :
Choose from a variety of effects and filters.
b) Add Music:
Choose a song from your Facebook Music collection or record your own audio. The original audio is credited to you, and the Facebook community can use it to create their own rails just like with TikTok videos. And while recording, you can speed up or slow down parts of the video or audio.
Use the timer to record a clip with a duration of your own choosing and stop it automatically, so you don't have to use your hands to stop the recording.
In addition, you can specify the duration during recording, and speed up or slow down parts of the video or audio. Note that if you are 18 or older, your Facebook Reels will be set to "public" by default, but you can adjust the privacy for each Reels you create individually.
2. Use the following tools to help you create professional realtime clips
a) Adobe Premiere Rush
When it comes to professional video editors, there is no better app than Adobe Rush. Adobe has launched a new mobile video editing app called Adobe Premiere Rush.
It provides all the professional level features for editing your videos directly from your smartphone. The good thing about this app is that it's free! But the best thing about all this is that it does not add any watermark to your videos.
It has a very user friendly interface where all the editing tools are easily accessible. From creating slow motion videos; By adjusting the speed of audio and video, to adding text and transitions to your Reels clips.
You can manually enhance video colors with adjustment tools for a cinematic look. With powerful audio editing capability with auto embed and voiceover features.
You'll find thousands of tracks, sound effects, animated titles, and transitions available in the app.
You can also shoot videos with the professional camera inside the app, edit them instantly and then share them on your social media (Facebook, Instagram, Tik Tok and more).
In short, you can do almost everything with this app for free.
Adobe Premiere Rush download links:
Download Adobe Premiere Rush on IOS
Download Adobe Premiere Rush on Android
b) VN Video Editor app
This application is very easy to use and free of any cost. It has an interface that can be understood at first glance.
You just need to choose the Reels clip that you want to edit, and you will experience a lot of editing features that include basic tools like cropping, trimming, zooming, accelerating, filters, etc.
It allows you to add transition effects and FX effects such as screen shake, zoom, focus, slow motion effect, etc., which are very popular. You can also add photos and videos as layers.
You can add music, stickers, and attractive text directly to your video. This will give a whole new look to your video, with the ability to change the aspect ratio of the original video.
Once your Reels clip is finally edited, it's easy to export and save the final video in up to 4K resolution. And you can use the keyframe feature to add animation effects.
In short, this application combines ease of use and professionalism.
VN Video Editor App Download Links:
Download VN Video Editor App on IOS
Download VN Video Editor app for Android
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c) Splice App
This easy-to-use professional editing tool offers you a number of cinematic effects, including the ability to change or customize the background of videos. What distinguishes this app is that it has a very simple user interface and easy access to all the necessary, yet professional features.
Other popular features include dynamic transition modes, pan and zoom effect, and trendy filters and effects. Easily add media, text and music, adjust speed, and crop video to fit your screen.
With the ability to export videos without watermark. Once your video has been exported, you can choose the fps (frames per second) and resolution settings manually. It supports up to 4K Ultra HD (High Definition).
Editing your Reels clips on Splice can improve their quality. It makes Facebook Rails more attractive, just like you'd shoot it with a professional videographer.
In short, this app is perfect for fans of Hollywood style transitions or effects.
Splice app download links:
Download Splice App for Android
Also Read: 10 mistakes every youtuber should avoid (obstacles to your success)
3. Follow these tips for successful Facebook Reels clips
a) Choose an appropriate topic
There is a long list of content topics that you can create. Starting with the entertainment and humor of Tik Tok videos.
But what if you don't have a sense of humor to create such videos? It's simple, go to something you love the most, such as: landscape photography, cooking, beauty and makeup, making cosmetics, sports, singing, drawing, providing medical information in a simple way, or even teaching languages in a nice way.
Whatever your field, in medicine, engineering, art or education of all kinds, and others; You will find a place for you in creating Facebook Reels by providing content that attracts viewers.
b) Develop a clear plan
basis of any success; It is setting a clear plan for your career in content creation. So, think of a plan that works for you to reach the audience in a faster way.
For example, keep in mind that you commit to creating one Reels clip per day for a month, and then wait for the results to analyze and develop your content to serve the target audience.
c) Use appropriate hashtags
One of the most important factors that makes your content reach the target audience, so use a specific number of hashtags related to the content of your Reels clip.
d) Comply with Facebook Reels Terms
To qualify for the reward, you must comply with the content monetization policies by having the content owned by the author.
The length of the video is 60 seconds or less.
mp4 video format.
The aspect ratio is 9:16.
Minimum resolution 1080p, 4K if available.
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Where do Facebook Reels appear?
Currently, Facebook Reels appear in places such as the Facebook News Feed, in the Reels section at the top next to the Stories section, and also within your Reels profile under your profile (if you have created any Reels).
I know you're wondering by now, how many dollars will I earn from posting Facebook Reels?
Surely you want an answer with numbers! In fact, Facebook will reward eligible content creators with a bounty if their Reels clips receive at least 1,000 views within a maximum period of 30 days.
Unfortunately, until this moment, you have not specified clear numbers for this bonus, because the feature after it is very new.
But do not worry! Things will become clear soon, just stay tuned for this article, because we will update it periodically to answer all your questions, after things become clearer by Meta.
what are you waiting for? Start now to create your own Facebook Reels with all the instructions that we presented in the previous lines, and take the opportunity to start earning soon.
Note: If you don't see a "Reels" button on your page yet, be sure to update your app to the latest version. The feature will gradually reach everyone.
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