how to make money from Podcast (9 different ways)

 

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You did the hard part, starting your own podcast, creating and recording the content, then audio editing and publishing it on different podcast platforms.


And you started to have a good listener or follower base, and you need a financial return - not just moral - for your great effort, well, this article is written specifically for you.


The easiest step remains for you to profit from the podcast, and this is what we will discuss in detail, so get your coffee cup ready, grab a pen and paper, and start reading.


Article table of contents

How to start earning from podcasts?

How to earn money from podcasts

Method 1: Get support from your followers

Method 2: Get one of the companies' sponsorship

The third method: Affiliate or affiliate marketing

Method 4: Paid Content

Fifth method: selling courses

The sixth method: providing consulting and training

Seventh method: providing services

Method 8: Selling Products

Method 9: Public Speaking

How much can I earn from my podcast?

7 important tips to start earning from podcasts or double your profits

Questions that may interest you about earning from podcasts

How to start earning from podcasts?

At first, you may get confused, you may think that it will be difficult for you to find a good source of profit from your podcast, or you will think that you will not make a big profit or any profit at all.



 

But as I will tell you shortly, this is not true at all, these days there are many ways to profit from podcasts that suit different podcast programs, whatever their subject and niche.


The most influential factor in the process of profiting from a podcast is the size of followers or the number of private listening times, and the last factor also depends on the nature of the niche and the extent of its specialization.


For example, a very general niche as an English language podcast is not treated as a niche like SEO, especially in terms of sponsorship and advertising.


If we take the view of the profit model from sponsorship and advertising, then you should start thinking about profiting from the podcast after it exceeds 10 thousand listeners per episode, and this is in the normal or public niche.


But if your niche is specialized, such as freelancing, blogging, e-marketing, or even more specialized, you will be able to get advertisements and sponsorship rights from a much smaller number of listeners.


I do not want you here to focus on advertising and sponsorship only, I will mention to you shortly 9 other ways to profit from podcasts that may be better and more profitable for you.


Before we move on to ways to earn from podcasts, you need to first have your own podcast, in case you don't already have one and want to know how to start one, read our guide: How to start a podcast (from scratch to launching a podcast).


How to earn money from podcasts

Method 1: Get support from your followers

This method is one of the very popular ways not only to profit from podcasts, but to profit from content in general, which many Arab content makers have started using.


You can apply it by registering on a platform such as Patreon or others, where your followers support you with a specific amount of money per month, and the site takes you from 5 to 12% of the profits depending on the features it offers you.


One of the most famous Arab content makers who rely on Patreon as a primary means of profit is Ali Muhammad Ali, owner of the famous YouTube channel Ali Muhammad Ali.


The advantage of Patreon is that it gives you the financial support you need and deserve without imposing any conditions on your content or creativity.


So all you will have to do is to keep doing what you are doing and provide premium content of high quality and value that will benefit your followers.


Method 2: Get one of the companies' sponsorship

Sponsorships are one of the most popular ways to earn from podcasts or from the content industry in general.


It means that one of the sponsorship companies offers you money in return for you to do advertising or advertising for it during your podcast episode.


This announcement may be anywhere in the episode, but its 3 most popular places are:


 

Before the beginning of the episode or Pre-Roll.

In the middle of the loop or Mid-Roll.

Post-loop or Post-Roll.

The calculation is done in sponsorship using the CPM or “Cost Per Mile” model where you take a set amount of money for every 1,000 listens.


For example, if the CPM that was agreed upon between you and your sponsor was $20, and that episode was listened to 15,000 times, you would get “15*20,” i.e. $300 per episode.


Profiting from a podcast through sponsorship is profitable only if you have a large listener and follower base, usually more than 10,000 listeners per episode at least.


But if you listen a lot less, it may be better to think of another way to profit from the podcast or rely on sponsorship among other methods.


And I should note here that the niche can make a very difference, for example, if your niche is related to investing in stock shares or cryptocurrencies, you may be able to get a profitable sponsorship offer starting from 1,000 listens, for example.


One of the most successful examples of sponsorship contracts in the Arab podcast world is: Al Rajhi Bank's sponsorship of Eight Network podcast programmes.


Read also: Make money from programming through YouTube (everything you need to know)


The third method: Affiliate or affiliate marketing

Affiliate marketing is one of the best ways to profit from the internet in general, and one of the very powerful ways to earn from podcasts.


In short, you advertise a product, platform, or service, and for every sale or subscription you make, you get an amount or a percentage of money.


All you have to do is advertise this product, service or platform correctly that will make your followers and listeners pay for it.


There are a lot of very powerful affiliate programs on the Internet that you can subscribe to e and her advertising will bring very good profits.


The advantage of this method is that you will not need to work or manage the service or product to get profit, but you will only announce it, and you will take your profits based on sales and subscriptions from you, so you will not worry about a lot of things.


Among the best affiliate programs that you can register and profit from are:


Affiliate platform SkillShare.

Audible Affiliate.

Amazon Affiliate.

Affiliate Booking.

You can also profit from your podcast in an innovative way through CPA, which I highly advise you to think about and read about.


Also Read : Best English Podcasts (18 Podcasts You Must follow)


Method 4: Paid Content

The method of profit from paid content is one of the very popular podcasting methods in English podcasts, which many audio content makers rely on.


They provide additional content for a subscription or a set amount of money.


For example for:


Additional episodes.

Behind the scenes content.

Get episodes early.

Ad-free content.

Episodes dedicated to answering listeners' questions.

Access to an exclusive Discord server.

And it may be profitable through paid content in another way, for example, that only the last 20 episodes of the podcast are available for free, and to access the old episodes you have to pay an amount of money.


Sometimes the entire podcast is paid and to listen to it you have to pay a sum of money, or make a subscription or membership in it.


The advantage of this method is that you are in complete control, but its serious drawback is that it may turn against you and make you lose a lot of your followers, especially if you are targeting Arab listeners, so think carefully before you choose it.


 

Fifth method: selling courses

The fifth method on our list is to profit from selling courses, which is one of the most successful methods in my opinion, which you should start with if your podcast content is appropriate.


If your podcast is about e-marketing, programming, freelancing or anything like that, you will already have many people who trust you and your content, who will pay money for an organized and professional course that will benefit them in developing their skills.


The advantages of this method is that it will establish a big name for you as a professional in your field, and it will bring you a lot of continuous profits.


But you also have to know that it will take you a lot of time, whether to instill that confidence in your customers or to create and update the courses, but I think that the results and profits are worth all the effort.


One of the most popular content creators using this method is Pat Flynn, owner of the SPI blog and podcast, who earns a lot from his courses.


Also read: 19 of the best ways to make money online ( make a fortune in 2022 )


The sixth method: providing consulting and training

This method is one of the ways to profit from content, not just podcasts, which are becoming very popular in the world.


You can simply provide, as an expert in your field - whoever it is - consultations in the form of specific timed sessions for an amount of money, whether for companies or individuals.


So you can even train or mentor people in your field, helping them develop their skills and increase their experience.


The advantage of this podcast earning method is that it enables you to create strong relationships in your field plus you will feel good about yourself for helping others.


Its problem is that it depends on you having free time besides creating content in which you can provide consulting and training.


Seventh method: providing services

Some people will have this method as a treasure of gold, through your podcast in which you talk about your specialization, you will be able to make a lot of profits.


This is by bringing in a lot of clients who will trust you, your experiences, opinions and skills, and will want to hire you or use your services through the content you provide.


If you are an e-marketer, for example, and you talk about e-marketing, e-commerce and how to improve your business, as he does on the Five Business podcast, then surely dozens of customers will come to you and use your services or want you to market to them.


This may be the appropriate way to profit from the podcast for you, especially if you provide any services in any field.


Method 8: Selling Products

Selling products is one of the very well-known methods of profit on the internet that is used by a lot of podcasters and content makers in general.


You can sell ordinary products, such as T-shirts, mugs, etc., or even sell some electronic products, such as e-books.


This method has proven to be very successful, especially in podcasts with general and non-specialized niches, and many people use it on the Internet, for example, the most famous and perhaps most successful podcast in the world, The Joe Rogan Experience.


Method 9: Public Speaking

The last method on our list of ways to profit from podcasts is public speaking, which is a method that is more widespread abroad than in the Arab world.


 

It means making a name for yourself in your field, where you are asked to speak at public events and conferences for a set amount of money.


Overseas speaking, some people make over a million dollars a year in addition to travel and accommodation costs if those conferences and events are in other regions or countries, which is why we've made it to our list of ways to earn from podcasts you should consider.


How much can I earn from my podcast?

Here we pause, there are many factors that go into determining this, your niche, the nature of your content and the number of listeners, and do not forget as well.

The podcast profit method that has a great ability to determine the size of your earnings.


I can talk to you about the big names, like: Joe Rogen who earns $800,000 an episode or Tim Ferriss who earns $54,000 an episode.


Or Pat Flynn who earns over $100,000 a month in affiliate marketing revenue on his podcast episodes or the Chapo Trap House podcast who has 37,000 Patreon donors and earns over $160,000 a month.


But that won't give you real information, so let's make some assumptions about a medium sized podcast and see its earnings.


Let's adopt the profit from sponsorship or advertising model, in which the average CPM in the US is about $18 per minute and $25 per minute.


7 important tips to start earning from podcasts or double your profits

1. Know your niche and your followers well: Understand your niche and understand your followers and what they want and need and provide it to them.


2. Expand your follower base: Try as much as possible to expand and increase your podcast’s follower and listener base, but make sure that they are your target audience who are interested in your niche because those are the real value of your podcast.


3. Provide a real benefit to advertisers and followers: What provides you with profit is not the ads or the affiliate offers, but the benefit you provided to your followers and the confidence they had in you, so focus on providing the benefit and the profits will come as a result of it.


4. Focus on developing your content: Any profit you will make will be based on the quality of your content and the benefit it provides to listeners, so focus mainly on developing your content so that competitors do not swallow you up.


5. Choose the right method for your podcast: Some of the methods we mentioned may not work for a niche, content, or podcast followers, so think a bit about whether this method of earning is right for you.


6. Use the most profitable way to profit from podcasts: It may be better to use several ways to profit from podcasts as we explained in the default calculation above, this will guarantee you the best profit and the best financial security from your podcast.


7. Be patient: these things take time, do not rush results, and do not expect to achieve success in a week, a month, or even a year.


 

Questions that may interest you about earning from podcasts

1. What are the ways to earn from podcasts?

There are many ways that you can profit from podcasting, including the 9 ways we mentioned in this article:


Get support from your followers.

Get sponsorship from one of the companies.

Affiliate or affiliate marketing.

Paid content.

Selling courses.

Providing consultancy and training.

The provision of services.

Sell ​​products.

Public Speaking.

2. What is the best way to earn money from podcasts?

There is no way we can say about the best way to profit from podcasts, podcasts are diverse and different, as well as the ways to profit, each of them has advantages and disadvantages, so you should think and research a little until you arrive at the best way to profit from podcasts that will suit you.


On the other hand, there is no objection to you from profiting from podcasts in more than one way, and if it is available to you to use all the methods mentioned, that is fine, but it will be very cool.


3. How much do podcast creators usually earn?

It depends on a lot of factors, there are those who earn hundreds of thousands of dollars in one ring, and there are those who earn only a few dollars and there are people in the middle.


Profit from podcasts is determined by many factors, such as: the number of listeners, the niche, the nature of the podcast, the interest of the podcast, and others.


4. Do I start a podcast just to make money from it?

If you want to start a podcast just for profit, your podcast probably won't work and you won't be able to continue it. Profiting just won't give you the energy you need to make a podcast successful, but if you want to benefit people and profit and not just profit, you will succeed.


5. When do I start thinking about profiting from my podcast?

There is no definitive answer to this question, it depends on a lot of factors, but in general you can start profiting from podcasts if each of your podcast episodes exceeds 5 or 10 thousand listens on podcast platforms.





But of course there is no fixed rule for that. You can start profiting from podcasts as soon as you publish the first episode and get the first thousand listens, and this would be very cool if you could implement it.

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