Here are some of the most important points that you should consider to improve the SEO of your YouTube channel and videos:
a) Take action to optimize your channel for search engines
Creating a YouTube channel optimized for search engines starts with choosing a channel name that is easy to memorize, and does not contain meaningless numbers or symbols.
But in any case, there are some points that you should consider to make your channel compatible with SEO standards, and the most important of them are:
1. Write a detailed description of your channel and the content you provide
The channel description is a very important element to help search engines understand its nature and .
the content it provides.
Brand your channel
The channel image and channel icon are among the most important elements that help your channel appear as a professional channel in front of viewers and search engines together.
3. Feed your YouTube channel with new videos constantly
It's been proven that a channel with more videos will have the priority to appear in search results.
Unlike channels that contain few videos.
Also, the element of consistency in feeding the channel with videos in a consistent manner (once a week, for example), is a very important element in the visitor's experience, and in strengthening YouTube's confidence in the channel's seriousness and desire to continue.
4. Make playlists and give them a proper title and description
Playlists are very important to make YouTube understand the nature of the content you provide in your channel, especially in channels that deal with big topics in separate episodes (separate videos).
5. Put your contact details, links to your site and pages on other social networking sites
The rule here is: the more complete and clear all the data is, the more the channel looks like it can be trusted.
6. Create a blog for your YouTube channel and publish every new video there
One of the most important strategies that you can use with a little effort and time, is to get more views.
It is: to make a blog on a free blogging site such as WordPress , and put your video in it with some text that describes what you provide in these videos.
You can also expand this strategy by submitting topics or articles that talk about the same topic as your channel, and you place your videos on it from time to time.
This will get you visitors from search engines to the blog, and these visitors will turn into viewers of your videos.
b) Make videos based on keywords you have a request for
Keywords , or keyword phrases, are the main or focal words that your video is about.
Many people create videos randomly without taking into account the keywords, so their videos do not appear in search results.
As for you, you should do a search for the keywords that viewers use to reach your videos.
There are a lot of free and paid tools through which you can find out what search words YouTube users are using, and how often they are searched.
Among these tools are:
YouTube Search Keyword Suggestion: Try typing a single word for the topic of the video you want to create in the YouTube search rectangle, and you will get a drop-down list containing a lot of suggestions for keyword phrases that are most used by YouTube users.
Use the Google tool to search for keywords .
Use one of the paid professional keyword research tools, such as the keywordtool tool .
c) Adjust your videos to be compatible with YouTube SEO factors
There are many important elements that you must consider when publishing any new video on your channel, which contributes greatly to improving the ranking of your videos in search engines.
In this part, we can include many, many points, but we will be satisfied with the most important ones:
One of the most important places to use the keyword when posting any video are:
Video title
Video description
Video Tags
2. Put all your efforts and capabilities to produce high-quality videos at all levels
We have addressed this point in another place before, but we put it here, because it is one of the important factors that YouTube takes in the ranking of search results.
The quality includes high quality picture, clear sound, good editing, and an attractive introduction and conclusion that leaves a good impression on the viewer.
On the other hand, you should raise the quality of your video content as well, by working hard, researching, and always working to develop your skills according to your channel’s specialty.
3. Encourage viewers of your videos to interact and hit the like button and subscribe to the channel
Internet users in general need a pinch in order to take action, so at the end of each video invite viewers by pressing the subscribe button to the channel.
You have to encourage them to interact through the comments, and you can invite them also by pressing the Like button if the video meets their expectations.
Interaction will, of course, increase the rank
c) Adjust your videos to be compatible with YouTube SEO factors
There are many important elements that you must consider when publishing any new video on your channel, which contributes greatly to improving the ranking of your videos in search engines.
In this part, we can include many, many points, but we will be satisfied with the most important ones:
1. Use the keyword video smartly
One of the most important places to use the keyword when posting any video are:
Video title
Video description
Video Tags
2. Put all your efforts and capabilities to produce high-quality videos at all levels
We have addressed this point in another place before, but we put it here, because it is one of the important factors that YouTube takes in the ranking of search results.
The quality includes high quality picture, clear sound, good editing, and an attractive introduction and conclusion that leaves a good impression on the viewer.
On the other hand, you should raise the quality of your video content as well, by working hard, researching, and always working to develop your skills according to your channel’s specialty.
3. Encourage viewers of your videos to interact and hit the like button and subscribe to the channel
Internet users in general need a pinch in order to take action, so at the end of each video invite viewers by pressing the subscribe button to the channel.
You have to encourage them to interact through the comments, and you can invite them also by pressing the Like button if the video meets their expectations.
Interaction will, of course, increase the ranking of your videos in search results.
4. Use Custom Thumbnails
When you upload a new YouTube video, the YouTube system automatically selects a group of images taken from the video, in order to choose one of them as a cover for your video.
These images selected by the YouTube system may not be of a high quality level, or ideally suit the content of the video. So YouTube allows you to upload an image from your device to set it as Custom Thumbnails.
Take advantage of this feature to create a professional, high-quality image that expresses the content of each video of yours.
5. Pay attention to your video description
The video description is complementary but very important to the success of your video.
You can put keywords in it, you can put links to your blog or site in it, and you can also make a text narrative of the video content.
Note: We will not talk about the title of the video here because we will dedicate a special section to it below.
2. Use social networking sites to reach the largest possible number of views
Use social media
Here I will clarify some detailed points, which will help you make the best possible use of social networking sites in marketing your YouTube channel.
Thus, getting as many views as possible for your videos.
1. Use the hashtag feature when sharing your video on social media.
The hashtag feature for those who do not know it, is a feature found in most social networking sites, especially Facebook and Twitter.
As it allows the communication of all those who are interested in one topic, even if they did not communicate between them before, through the possibility of converting any word into a link by adding the window mark before it.
And when you click on this link, you can see posts by people who are not your friends, but who use the same hashtag.
2. Do not rely on one social networking site, but promote your YouTube video on the largest number of social networking sites.
3. Link all your pages on social networking sites to your YouTube channel
. Almost all social networking sites allow their users to put links to their sites or pages on other social networking sites.
Create an official page for your channel on the most popular social networking sites, and include the channel link in the page settings section.
4. Use the short videos feature to intelligently market your YouTube channel
. Most social media sites now, especially Facebook, allow users to upload videos directly to the site.
Accordingly, YouTube videos get a very weak share of appearances in publications, and videos uploaded directly to the site get the lion's share.
The appropriate and most successful strategy according to these circumstances is to make a summary video of the YouTube video, and upload it to other social media sites such as Facebook and Instagram.
You can promote your channel or videos by indicating in the video itself to the channel that it contains the entire video, and you can also put the link to the video or channel above the summary video.
3. Choose a smart title for your videos
Choose a smart title for your videos
The Egyptian folk proverb tells us that “the answer is lost from its title”, so is the title of the YouTube video, which makes the first impression of what the video contains.
In fact, creating the perfect video title is not as easy as some think, it is a very sensitive element in the success or failure of the video, and it must be given enough attention to do its job.
I had previously written an article on the 14 Most Powerful Irresistible Title Writing Strategies , which you can also apply in writing an irresistible YouTube video title.
Here are some tips that will help you write a video title to get more views:
a) Include the keyword in the video title
Keywords, as we mentioned before, are a very important element for ranking search results, and when the keyword for the video is present in the title, this will greatly contribute to raising the video's ranking in the search results for that word.
The important thing here is to use the keyword in a smart and not artificial way, and not to use the keyword in a negative way on other functions of the video title (such as attractiveness and interest, for example).
b) The title of the video should be short and not have any fillers
Google and YouTube allow a certain number of characters for the video title to appear in search results, and this requires that you do not exceed the total characters of the video title 60 characters.
Also, the user does not like distracting long titles, but is more attracted to a short title that expresses the content of the video in a concise manner.
c) The title of the video must be attractive
The title of the video, as we mentioned before, represents the first impression of the video, and the YouTube viewer loves excitement and is more attracted to watching videos that contain attractive titles.
d) The title of the video must not be misleading
One of the major mistakes that beginners make in the YouTube world is using a misleading video title to attract views.
We can say that the title is misleading in any case where the following applies:
That the title contains any promise or hint, and the failure of this promise in the content of the video.
That the video contain any incorrect information, statistics, ideas or news.
4. Use the word of mouth strategy
Use of word of mouth strategy
The best start that every beginner can take in the world of YouTube for his video marketing is the circle of personal acquaintances.
Your personal circle of acquaintances are supposed to be the most in love with you and this will make them eager to watch your YouTube video.
They will also help you get more views, by sharing the video with others.
This will give your video a splash, or at the very least help with a splash.
Also if you feel a bit shy when you tell a stranger about your YouTube channel.
You are thus missing a marketing opportunity that can help you get more views.
In fact, conveying news and information between people through personal conversations is one of the most effective marketing methods.
When a person tells another person about something, this contains an implicit personal message that means more trust and acceptance of the thing.
Hence the importance of this method is not just about getting new viewers for your video.
But this method means getting a new fan who will give you his loyalty, and this will in many cases make him take over the marketing of your video on your behalf.
5. Use a Trend Exploitation Strategy
Exploiting the trend
The trend exploitation strategy is one of the most powerful strategies for YouTube video marketing, and it is simply based on creating a video related to a hot or famous event at a specific time.
This strategy can give you a huge jump in getting views or subscriptions to your channel, especially if you can implement it smartly.
Here are the points of how to use the trend exploit strategy to market your channel and get more views:
1- Follow the news that revolves around the field of specialization of your channel, and try to reach the hot and famous news.
2- Pick a strategy to ride the wave of hot action.
There are a lot of strategies that you can use to ride a trend wave and these are the main ones:
Thematic comment strategy on the event
The cynical attachment strategy.
simulation strategy.
3- Make a video and publish it on your channel.
These are the most important points that you should consider to produce a perfect video to exploit the trend
Avoid breaking other people's property rights.
Use a title that contains the event keyword.
Use Thumbnails to express the main event, and the user can understand its connection to the main event.
6. Marketing through other people's blogs
Marketing through other people's blogs
Contact the owners of blogs and sites that talk about the same topic as your channel, and offer them to embed your video on their sites.
There is a feature provided by YouTube called Embed which is the ability to place any YouTube video on any website.
This is through a special code that you can get at the bottom of the video after pressing the share button and then choosing Embed.
Perhaps there are website owners or bloggers who want to enrich or enhance their content with some videos.
So why not try to communicate with them, and offer them to put your YouTube video on their site.
7. Interact and collaborate with the community and influencers
Interact and collaborate with the community and influencers
In the world of marketing, interacting and collaborating with others in the same field is a great opportunity to grow and reach a new audience.
Interaction and cooperation here are not the same thing, so we will deal with each one separately:
a) Interact with the community and influencers
Every YouTube channel must be specialized in a field (sports, comedy, tourism, etc.), and every smart YouTube channel owner must be aware and familiar with the community of his channel.
As a channel owner, you must own a list of the most famous channels in your field, and you must follow the news, and be aware of what is going on around you in your channel's field of specialization.
Gathering data here is just a preliminary stage to start the interaction, which is the ultimate goal of marketing your channel and videos.
Here are some tips and marketing points for the community and influencers:
1- Switch the account and use YouTube with the name of the channel you want to promote.
You can do this by clicking on the account icon at the top left of the page and pressing the switch account button.
2- Interact with videos that deal with topics related to your channel.
React like an expert in a polite way without linking so you don't appear as a spam marketer.
Strive to put opinions that deserve attention, and do not skimp on sharing your own information and ideas, so you will be able to attract a lot of visits to your channel, and then get subscriptions and views for your videos.
3- Create pages on social networking sites and interact with them as well in your community.
For example, you will find on Facebook groups and pages that talk about your channel’s niche, subscribe to them and start interacting as a professional assistant to others, and as a result, many will stream to your YouTube channel.
b) Collaboration with the community and influencers
The idea of cooperation can start from the stage of creating a YouTube channel from the ground up.
You can find a partner who complements your capabilities and skills, and together you can start a professional YouTube channel project from the beginning.
Cooperation and participation saves a lot of time and effort, and if done in a well-thought-out and clear manner, it bears fruit wonderfully.
In any case, cooperation can also begin after the channel's creation stage.
Here are some points that you can market your channel by collaborating with influencers and the community:
Make a list of the most important influencers on YouTube and other social media sites.
Contact them to initiate reciprocal marketing proposals together.
Take the initiative in providing marketing assistance to others to attract attention to your channel, and perhaps others will return the favor as well.
8. Invest some money in advertising for your YouTube channel and videos
Invest some money in advertising for your YouTube channel and videos
Of course, here are a lot of great advertising platforms that you can market your channel on, but here we will refer to the ads on YouTube itself.
There is no better place to advertise your channel than YouTube itself.
Many of you are promoting their channels in order to profit from YouTube , but in this case, you are the one who will pay YouTube to market your channel and videos.
You can start your ads on YouTube through the link below:
https://www.youtube.com/intl/ar/ads/
Below is a link from the YouTube Creator Academy that talks about advertising for your channel through YouTube.
https://creatoracademy.youtube.com/page/lesson/ad-promotion?cid=business-skills&hl=ar
9. Use the live broadcast feature smartly
Use the live broadcast feature smartly
Live streaming is one of the cool features that have been added recently in YouTube.
Through it, you can record and broadcast directly from your mobile phone to your YouTube channel, and YouTube users can watch the live broadcast directly, and interact with what is presented in the live broadcast.
One of the great things about live broadcasts is that channel subscribers get a notification that the channel is now broadcasting live.
Here I will not talk much about the effectiveness of live search, but I will leave you with this wonderful integrated course provided by YouTube, in which you will find everything you need to know about live broadcasting, and how to use it optimally to market your channels and get views of your videos.
Livestream course link:
I hope that with this article I have laid a cornerstone and a valuable reference to answer the question “How do I publish my YouTube channel?”.
Do not make the topic stop with you, but contribute to reach more people who need it.
