500 hours of video are uploaded to YouTube every minute, which throughout the week feeds millions of channels vying together for the most views.
Today, YouTubers can choose from hundreds of videos that cover just about anything they want.
Why do YouTube viewers choose your video to watch over others? Why does he subscribe to your channel specifically to watch more videos?
The most important question here is: How do YouTube users find your videos or access your channel in the first place?
In this topic, I will talk about everything related to marketing your channel or videos on YouTube, and I will put before you the most important ways, strategies and ideas that enable you to publish your channel on YouTube, and promote videos to get tons of views.
Note: This topic is very important for everyone who seeks success on YouTube, whether they own channels and want to get more followers and viewers, or beginners who want to start a YouTube channel correctly, avoiding many mistakes and obstacles that they may face.
This is your comprehensive guide to answer the question of how to publish my YouTube channel, so don't be lazy and just read the topic quickly, or just read part of it.
Rather, study it fully with interest and focus, as it is your key to success on YouTube, and save it for you because you will need to refer to it from time to time.
Before asking how to publish my YouTube channel, first make sure of the following:
This part is very important in our topic today, in which we will include a checklist of the most important points that you must check before starting to promote a YouTube channel, or promote a YouTube video, which will make you confident that your marketing efforts will not be wasted.
This part is especially important for someone who wants to build a YouTube channel correctly from the beginning, and wants to avoid a lot of mistakes that many people make.
1. Make sure you are eligible to work as a YouTuber
One of the reasons for failure in life in general and in the world of the Internet in particular, is to work in disciplines or areas that are not suitable for our skills, capabilities, or knowledge.
Of course, no human being can achieve success in anything that does not possess the skills and capabilities of his own.
In the world of YouTube, you also find many Arab youth trying to create YouTube channels, and soon you will find that they fail to achieve anything of success.
When you examine these reasons for failure, you will find that, on top of that, many enter the YouTube game out of imitating others, or to search for quick fame, or for other non-objective motives.
Yes, benefiting from the experiences of others is an important component of success on YouTube, and also the search for fame is a legitimate right for everyone (with some reservations), but in any case, real success on YouTube cannot be built with these two motivations alone.
But success on YouTube is built on passion and interest on the one hand, and knowledge and possession of the required capabilities, skills and tools on the other.
This point may seem frustrating to some, but here are some points that may help you get through it well:
a) You can always learn and become a professional YouTuber
The wonderful thing about the areas of profit from the Internet in general, is that you can learn and professionalize through the Internet as well.
On the Internet and even on YouTube itself, you will find a lot of great resources, lessons and videos about working as a YouTube publisher, which by studying them will make you truly qualified to work as a YouTuber.
One of these great resources is YouTube itself, where the Creator Academy provides a lot of great educational resources and courses, through which you can learn a lot about YouTube and how to succeed on it.
You can also learn a lot about YouTube through the YouTube Profits section in the winners , which we always feed on topics of great importance and benefit.
b) You can always find another field that suits you better
If you are one of those young people who seek to make profit from the Internet, and do not find YouTube as the most appropriate way for them, that is fine!
In fact, there are a lot of other ways to profit from the Internet that you can choose from, and achieve meaningful financial income. Be flexible and be able to reach your financial goals in the way that best matches your capabilities and circumstances.
c) You can always use others
In the event that you do not have the capabilities and skills to succeed on YouTube, you can always reach out to others who have the capabilities and have the skills and establish partnerships with them.
You can form a specialized team and start making a professional YouTube channel for you, and you can also create a joint YouTube channel project between you and others.
2. Make sure the quality item
Quality is the first and most important element of success on YouTube. Today's Internet user is not satisfied with videos that are not at the expected level.
In fact, if you do not provide videos of the highest quality and efficiency, no one will pay attention to you, and this includes YouTube itself as a system that has special standards that must be present in every video that appears in front of its users.
It is worth noting here that quality is an important element in answering the question of how much profit from YouTube , because the higher your videos are, the more loyal viewers you will get, and thus a higher level of profits.
Quality here includes a lot of aspects, and it really is an element that deserves a separate article because of its many details, information and ideas.
But here I will address a set of the most important points that you should pay attention to, and make sure that you take them into account in your channel and videos before you start promoting them.
a) Make your channel look like a professional channel
This includes designing a professional channel image that expresses it and the content provided, as well as designing a channel icon that serves as a distinctive brand that distinguishes the channel from others.
Also, a professional description of the channel must be written that briefly explains to visitors what this channel offers, what is its goal and an introduction about it, and about those in charge of it.
Also, using the feature to highlight content, and make organized playlists, will help your channel appear professionally in front of YouTube users.
b) Create videos of the highest quality and efficiency
This includes high quality videos in terms of sound and image, and the use of advanced video editing and video editing programs . It also provides high quality content that serves its purpose at the best possible level.
Putting more effort into writing a good script for the video, reviewing and making improvements to it, and avoiding unjustified lengthening padding are important points, which greatly contribute to raising the quality of the videos.
Also, the attractive style, adding humor, and the ability to appear professionally are important factors in raising the quality of the videos.
Now that you are sure that you do not have problems with your YouTuber capabilities or with the quality of your channel and what you offer, you can begin your marketing efforts with confidence.
Here is a list of the most important ways to promote your YouTube channel or videos:
1. Optimize your channel and videos for YouTube and other search engines (SEO)
One of the primary sources of views for every YouTube channel is the YouTube search engine itself, where a YouTube user searches for a video that talks about a topic, your video appears in the search results, and you get viewed.
In fact, the YouTube search engine is not the only search engine through which you can get views for your channel, but also Google is one of the excellent sources of views.
Google search results often contain videos from YouTube, you must have experienced this for yourself. There are also many other search engines that show YouTube videos in their search results.
Fortunately, SEO for YouTube videos is not quite as complicated as SEO for websites .
It is worth noting that search engines rely on a set of factors to rank search results called ranking factors.
In fact, YouTube does not advertise these elements to the creator, but according to the experiences and opinions of experts, these are some of the most important elements that YouTube relies on to rank video search results:
Video quality in terms of sound and image
How long the viewer stays in the video.
What did the video get, like or not?
The channel's subscriptions after watching the video.