Everything You Need to Know About Keywords


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When I started seo7u I was only motivated by the desire to help young people, and to show them the amount of opportunities and possibilities available through work and marketing on the Internet.

All my goal was to publish what I possessed of knowledge and information, without caring about the correct way to disseminate this knowledge and that information.

I wasn't interested in what keywords my topics were going to revolve around, and I wasn't really interested in knowing which keywords these guys I'd like to help use.

In fact, this made my time and effort, not yielding the result it deserved.

Fortunately, I learned my lesson quickly. I realized the importance of searching for keywords before writing any topic, and I understood how to use them correctly in the topic.

In fact, this has paid off, and the results of my topics appearing in search engines are completely different.

What are the keywords?

keywords are all terms that refer to one thing.

Keywords: These are the words or phrases (Key phrases) that website owners, operators, or content creators target on web pages, in order to produce search results for these words.

Keywords are the other side of search terms.

The search query is the word that is actually used by users of search engines, to access content on the Internet.

As for the keyword, it is the word that is targeted in a content, as an attempt to show search engines that the content revolves around this word.

Of course, SEO professionals use keywords as a source for keywords. This means that there is often an exact match, or identical in meaning, between the keywords and the search words.

But that's not the only scenario (a lot of people use keywords randomly in their topics like I did in the past)

In fact, everything that happens on the Internet begins with typing a keyword into a search engine. Knowing these search words enables us to understand the user's need, and then create content that matches the user's need.

In order to reach your target visitors, you must use the appropriate keywords on your website pages.

Of course, this is not enough for you to appear in the first results, as optimizing search engines goes beyond just getting the right words and using them.

The idea of ​​keywords, is very similar to learning the language of those you want to address. There is no better way to communicate an idea to your audience than to get to know their way of expressing it.

There is no way to know about their method, except by knowing and understanding the search words they use in their search.

Also Read : SEO (Your Guide to Getting the First Result)

Types of keywords

Keywords are divided into three types, according to the length of the keyword, which are, respectively:

Short-tail keywords

This type of keywords are short and consist of only one or two words. The keywords are also very general. So it gets a very high rate of search.

The competition for these words is also difficult, especially for new sites.

Example of these words: cars, diet, courses.

Medium-tail keywords

In this type, the keywords are larger (short sentences) and more specialized, compared to general and short keywords. The competition for it is moderately difficult.

Example of these words: Jeeps, diet for pregnant women, English language courses.

Long-tail Keywords

This type of keywords are long sentences, specialized and more targeted. The competition for it is at the lowest level compared to what was before it (this does not mean that it is easy for any website owner).

The level of searching for these words is also at its lowest compared to the other two types.

Example of these words: 2017 used Jeep cars for sale, a diet regimen for pregnant women without exercises, free English language courses for beginners.

The most important ways to get keywords

Getting the right keyword for your site is a very important step for your site to reach the initial search results. There are many ways to get successful keywords, the most important of which are:

brainstorming sessions

This is the traditional method and depends on the personal skills of each one. But those who have a good culture and knowledge of the subject to be covered can get great ideas.

Study competitors

Study the five most important blogs in the field in which you are competing, you will get great and varied ideas by monitoring the keywords of the competitors.

Take advantage of the Google auto-complete feature

As soon as you type a word in the Google search engine, you will get a small drop-down list with the most important suggested keywords.

Of course, this feature works according to the experience of visitors to search engines, as Google will choose the most used search words from researchers.

Note: Suggested words will start with the word you typed. For more variety of words, put a space before the word you want.

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Question and answer sites and forums

Sites like Quara, Yahoo Answer, or Google Answers, can be a great source for getting keywords.

Through these sites, you can find out which things concern your audience, and through that you can get a lot of important keywords.

Also, forums are a very important source for getting keywords, based on the amount of interaction in these forums on specific topics. As mentioned above, the best way to address an audience is to learn the language they speak.

Question-and-answer sites and forums are a good resource for knowing the language of the audience.

Also Read : YouTube SEO: 7 steps to make your videos appear first 2022

social media sites

One of the most important and successful ways to get keywords, is to take advantage of the hot events on social media (Social Media Trends).

Follow-up and speed of reaction in writing a topic about these events, is very important here.

The methods of obtaining keywords, which were mentioned above, are very important. But you also have to, after accessing a specific keyword, analyze that word in one of the keyword acquisition tools.

You can get a lot of information about any keyword through these tools. From this information: monthly search rate, and lists of other words related to this word.

The most important tools to get free keywords

Google Keyword planner Tool

This is the best free online keyword research tool ever. This tool provides you with a lot of information about keywords, such as click value, competition level, and monthly search rate. It provides all of this for free.

Bing Keyword Research

The search engine Bing owns this tool, so it is a tool of the utmost quality and efficiency. With it, you can generate more keywords based on the content of your site.

But in order to benefit from this tool, you must be a member of bing webmaster tools (you can easily create an account).


This free tool will give you a list of keywords based on the Auto complete feature of search engines.

The source of the keywords here, not only from Google but from Yahoo, Bing, Amazon and YouTube as well.


Another great free tool to get keywords, as soon as you type one of the words and press the Suggest button, you will get a large group of keywords. Arranged in alphabetical order.

Top paid keyword tools


This tool is one of the best tools ever for professionals. It is more than a wonderful tool with a lot of features.

It is a tool intended to beat competitors, it gives you the possibility to follow the keywords of the competitors. And then take advantage of the opportunity to find a keyword that outperforms them.

semrush is not just a keyword tool, it is a complete SEO tool.

Keyword Tool

This tool helps you to know: What are Internet users searching for. It suggests more than 500 keywords for every word you type. It suggests keywords based on the language of your choice and uses Google's autocomplete feature to get more suggested keywords.

Moz Keyword Explorer

Moose is one of the most important and best sites ever, in terms of search engine optimization in general. He owns a lot of tools, on top of which is this tool for getting keywords.

When you type any keyword, this tool will give you the top 10 keywords in search engines. It also allows you to get information about the keywords your competitors are using.

Also Read : 7 free ways to get thousands of visitors to your blog

Where do I put the keywords on the pages of my site?

After you get the right keywords, you need to know where on your site pages, these keywords should be placed. Here it is assumed that the keyword, is the pivotal word around which the content of your web page revolves.

Your goal here is to make both Google and the visitor understand that this web page is talking about this topic. So you have to use this keyword, smartly, wisely and in the right places. Here are the most important places to put the keyword:

Page title (In Title)

The page title is almost the most important element of every web page, the presence of the keyword in the title is very important for the visitor and for search engines alike.

Page Link (In URL)

Links are the means that search spiders use to move from one web page to another. The presence of the keyword in the page link will give an idea of ​​the page's content to search engines, and is also important to the user.

Page Description (In Description)

Although Google declared, that the page description is an unimportant element of SEO, this element is still important to the user, and it still appears in search results.

Also, when the user's search word matches one of the description words, it appears in bold in the search results.

In the text page content (In Body)

The keyword must be used in the content of the page, if the content of the page is an article, for example: you can put the keyword at the beginning of the article, and some times in the content of the article itself.

Sub-headings (In H2, H3, H4)

The sub-headings in the article, are the main points addressed in the article divided into a hierarchical H2 is the most important followed by H3. It is important to have the keyword in the sub-headings.

Note: The keyword must be used wisely and intelligently, we did not put the places above, in order to make you do it automatically without understanding.

Look at it from this direction: If there is a topic that talks about keywords and how to use them, like our topic.

It is normal for the article title, article link, and description to contain the word, and it is normal for the word to be repeated in many places while addressing the topic.

Keep in mind the places we covered above, but this must come at the expense of the quality and context of the content.

It is worth noting that the Google search engine is constantly evolving in how to understand keywords in a smart way, and it has become able to understand the keyword around which each web page revolves, even if it is not used in the positions we mentioned above.

Keyword tips to follow.

1- Do not overuse keywords

Trying to repeat the keyword on your page without adding meaning to the user, will hurt your site's SEO. You must use the keyword in its correct context.

2- Use other vocabulary for keywords

It is important to use words that have the same meaning as the keyword on your page, and it is important to use related terms as well. This will help the search engine understand the content, and will elevate the visitor's positive experience.

3- Don't target one keyword in two different places

When you use a keyword in more than one topic, it means that the content of your site is competing with itself in the search engines. You have to use each keyword once on your site.

4- Do not target more than one keyword on one page

On each page, target one keyword. For example, if you have a website about health and beauty. Don't write a topic that targets two sentences at the same time, such as natural face masks and natural hand masks.

Also Read : 11 traits your blog must have in order to be successful

5- Do not try to deceive the user or search engines

Never try to deceive search engines or users, such as using a specific keyword in important positions, and the page basically does not talk about that keyword. This will greatly harm your site.

Here are the links to all the SEO guide tutorials:

SEO (Your Guide to Getting the First Result)

List of the most important seo terms and their meanings

How  do search engines work

How do people use search engines?

All you need to know about keywords

The Essential Guide to On-Page SEO

Off-Page SEO

Technical SEO

best seo tools

Mahmoud Ashour
By : Mahmoud Ashour
Mahmoud ashour

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